Sales Improvement for Small Businesses

Description

Most small businesses survive because they offer their customers a valuable product or service.  Unfortunately, those same small businesses often fail to grow because they struggle with fundamental sales and marketing issues.  When revenue growth starts to flatten, it’s a sign that you need to take inventory of your go-to-market and sales strategies to discover what roadblocks are holding you back. 

This working session is designed specifically for small business owners who want to take their company to the next level.  During this 2-day working session, we take a top-down, holistic look at your existing marketing and selling activities to ensure that your systems are complete, consistent, and aligned with your strategic objectives.  Specifically, we discuss the:

• Customer segments you target
• Products and services you offer them
• Buyers to which you sell
• Value propositions you present them
• Buying processes of your customers
• Selling processes of your salespeople
• Skills your salespeople need to succeed
• Metrics you use to measure and improve
• Tools that support the salespeople
• Organization structure you have to manage

The session is conducted by senior, experienced experts who offer real world advice that is directly relevant to the challenges your company faces.  We facilitate the discussions within a structured framework, but the content is drawn entirely from your products, services, and customers.  This is not a seminar – It is a fully interactive working session where you get answers to the questions that affect the future of your company.

Outcome

This workshop provides you with 2 critical outputs.  First, you gain immediate insight into issues that face your existing sales force.  You get clarity of your customer segments, your product offerings, your messaging, your objectives, your sales process, your measurements, your salesperson skills, your support tools, and your sales organization.

But more importantly, you learn a systematic process that you can use to launch new products or enter new markets with a well-conceived strategy and potent tactics.  The working session will provide you with an understanding of the key issues you will face in growing your business, as well as the logic to use in solving them.

Duration

2 day

Participants

Business Owner and Sales Resources

Contact

For more information, please contact: info@gtmpartners.com