Books
Go To Market Strategy
By Lawrence G. Friedman
Published by Butterworth-Heinemann, 2002
Drawing on dozens of examples and best practices, Go To Market Strategy lays out a clear and actionable blueprint for building a winning go-to-market plan that will enable you to do more business, with more customers, and more profitably.
Rethinking the Sales Force
By Neil Rackham and John R. DeVincentis
Published by McGraw-Hill, 1999
In Rethinking the Sales Force, Neil Rackham and John DeVincentis help sales forces rethink and retool their selling strategies by introducing innovative, proven elements for winning in the new marketplace.
Copyright © 2004 Go To Market Partners, Inc | Legal Information | Privacy
