Neil Rackham
Neil is author of the bestsellers SPIN® Selling (McGraw-Hill, 1988) and Rethinking the Sales Force (McGraw-Hill, 1999). Perhaps the best-known sales effectiveness strategist in the world today, Neil is a member of McKinsey & Company's Sales And Channel Management Group and a Distinguished Research Fellow at Indiana University's Kelley School of Business. He has been an advisor on sales performance to several Fortune 100 companies such as IBM, Xerox, AT&T and Citicorp. More than half the Fortune 500 train their salespeople using sales models derived from his research.

He is also on the editorial board of Sales and Marketing Management magazine. Neil's other publications include Major Account Sales Strategy (McGraw-Hill, 1989), Managing Major Sales (Harper Business, 1991), Getting Partnering Right (McGraw-Hill, 1996), and over 50 articles on topics ranging from sales and channel strategy to negotiating theory and sales rep performance. He is in high demand as a keynote speaker at major industry conferences and events.  For more about Neil, please visit his website, www.neilrackham.com.