Neil Rackham
Neil is author of the bestsellers SPIN® Selling (McGraw-Hill, 1988) and Rethinking the Sales Force (McGraw-Hill, 1999). Perhaps the best-known sales effectiveness strategist in the world today, Neil is a member of McKinsey & Company's Sales And Channel Management Group and a Distinguished Research Fellow at Indiana University's Kelley School of Business. He has been an advisor on sales performance to several Fortune 100 companies such as IBM, Xerox, AT&T and Citicorp. More than half the Fortune 500 train their salespeople using sales models derived from his research.

He is also on the editorial board of Sales and Marketing Management magazine. Neil's other publications include Major Account Sales Strategy (McGraw-Hill, 1989), Managing Major Sales (Harper Business, 1991), Getting Partnering Right (McGraw-Hill, 1996), and over 50 articles on topics ranging from sales and channel strategy to negotiating theory and sales rep performance. He is in high demand as a keynote speaker at major industry conferences and events.  For more about Neil, please visit his website, www.neilrackham.com.

Jason Jordan
Jason Jordan is a co-founder of Go To Market Partners. He is a recognized thought-leader in the domain of consultative selling and conducted eye-opening research in 2007 into the best practices of the world’s top sales forces.

For more than a decade, Jason has consulted internationally in industries such as technology, financial services, telecommunications, manufacturing, distribution, consumer products, health care, and hospitality. Jason was previously a principal with Mercer’s Sales Effectiveness practice where he focused on business process and human capital issues. Jason was also a principal at Renaissance Worldwide (the leading practitioners of The Balanced Scorecard), where he built and ran their Process Transformation practice. Additionally, Jason has held senior positions with Hitachi Consulting and Andersen.

Having sold financial products and software integration services early in his career, Jason is a passionate advocate of both the sales profession and the evolution of sales management into a science. He is currently the Director of Research for the University Sales Education Foundation, a not-for-profit that promotes the profession of selling through formal education in colleges and universities. Jason is also a regular contributor to publications such as Selling Power and Sales & Marketing Management.

Jason received an Economics degree with honors from Duke University and an MBA from The Darden School at the University of Virginia, where he teaches one of the few MBA-level courses in professional selling.

Jason can be reached at JJordan@GTMPartners.com