Sales Skills

No component of a selling system tends to get more focus than the skills of the salespeople. Without talented sellers, you are left with little more than walking, talking brochures. So what skills does your sales force need to succeed?

Unfortunately, there is no such thing as a universal ‘selling skill’. If there were, all of the best salespeople would look exactly alike. In reality, the skills that a sales force needs are determined by the nature of its selling processes. Long, complex sales require different skills than short, simple sales. Team selling requires different skills than one-on-one selling. The list of differences goes on and on.

Go To Market Partners helps you identify the critical sales skills and knowledge that are needed for your salespeople to win over your customers. We do this by analyzing your existing sales process, your customers’ buying experience, and your current salespeople’s performance. Using our proprietary analysis, Sales Force DNA^SM, we isolate the skills that will elevate your sales force and then work with you to build and sustain these capabilities.

Articles

• Why Technical Salespeople Fail
• Las Vegas Showdown: Strategy vs. Skill

Case Studies

• Increasing Sales Force Effectiveness

Workshops

• Communicating the Value of Technology Products
• Introducing Services to a Product-Focused Sales Force
• Advisor for a Day
• Sales Improvement for Small Businesses

Webinars

• Investing in Your Sales Force
• Communicating the Value of Technical Products