Sales Strategy

A coherent, consistent sales strategy makes life much easier for a sales force. Salespeople know what to do. Sales leaders spend more time coaching than managing. Company executives see sales pouring in. However, a bad or misaligned sales strategy introduces chaos into the sales organization – Chaos that drags down both productivity and profits.

Go To Market Partners taps the world’s leading sales strategists to translate your corporate objectives into a sales strategy with perfectly aligned:

• Sales force objectives
• Organization structure
• Territory coverage models
• Compensation plans
• Roles and responsibilities
• Account management models

Once a sound sales strategy is formed, then you can build the right processes, skills, tools, and metrics to ensure your plans are executed predictably and productively. By aligning your sales force with your objectives and eliminating the chaos, we streamline the inner workings of your sales organization and enable your sales to grow.

Articles

• Closing the Performance Gap: How to Clone the Best Practices of Your Top Salespeople
• Las Vegas Showdown: Strategy vs. Skill
• Customers Don't Care About Your Sales Training
• Customers Must Be the Origin of Your Selling Strategy
• Incentives: The Fool's Gold of Sales Management
• Stop Obsessing Over Compensation
• Why Technical Salespeople Fail

Case Studies

• Linking Compensation and Metrics to Corporate Objectives
• Implementing a Key Account Management Program

Workshops

• Building a Consultative Sales Force
• Aligning Your Metrics and Incentives with Your Sales Objectives
• Introducing Services to a Product-Focused Sales Force
• Advisor for a Day
• Sales Improvement for Small Businesses

Webinars

• Closing the Performance Gap: How to Create a Sales Force of Superstars
• Consultative Selling: Making the Leap
• Investing in Your Sales Force