Sales Tools

The phrase ‘sales tool’ has unfortunately become associated with sales force automation – software that is more valuable to sales management than to salespeople. Go To Market Partners views sales tools through a different lens. We think sales tools should make a difference in the way people sell. Tools should improve the outcome of the sales process, not just document it.

Sales tools don’t have to be complex – they can be very basic. Sales tools don’t have to be digital – they can be paper. The only relevant characteristic of a sales tool is that it helps the salesperson sell more skillfully. Sales tools:

• Institutionalize best practices
• Provide salespeople with needed information
• Help salespeople communicate more clearly
• Improve the efficiency of selling activities
• Reinforce the sales process

By examining your salespeople’s performance and your selling process, we find the points in the sales cycle where your sales force needs support. We then identify the tools that will provide your salespeople with the guidance to bolster their interactions with your customers. We don’t sell tools for the sake of the tool – We build tools for the sake of your sales force.

Learn more by reading our Sales Tools FAQs.

Articles

• Beyond SFA - Tools that Actually Add Customer Value
• Critical Tools for the Consultative Sales Force
• Why Technical Salespeople Fail

Case Studies

• Building Sales Tools

Workshops

• Developing Tools that Boost Sales
• Advisor for a Day
• Sales Improvement for Small Businesses

Webinars

• High-Impact Sales Tools
• Investing in Your Sales Force