Developing Tools That Boost Sales

Description

Sales forces cannot succeed with their talent alone - they also need sales tools to supplement their skills and to leverage institutional best practices.  But sales tools are not one-size-fits all, despite the claims of CRM vendors. Your sales force has unique strengths and weaknesses, and you need the appropriate tools to help your salespeople sell more productively. This work session isolates areas in your selling cycle where your team needs such help and identifies specific tools to provide it.  Activities include:

• Defining key stakeholders and selling activities
• Illuminating critical points in the selling process where additional support is needed
• Defining tools that will assist salespeople with these crucial activities
• Prioritizing the tools according to their customer impact
• Devising a plan to create, test, and launch the most needed sales tools

Outcome

Exiting this session, you will have a new roster of sales tools, defined by your sales team, to improve their confidence and effectiveness.  Tactical examples might include: return-on-investment calculators, stakeholder-specific sales collateral, sales scripts, product configurators, pre-call checklists, or other such implements.  By providing these specialized tools, you can rapidly boost your sales performance and reduce sales force attrition.  The benefits of this workshop are tangible and immediate.

Duration

1 day

Participants

Sales managers and key salespeople

Contact

For more information, please contact: info@gtmpartners.com