# Top 15 Fractional CMOs for Growth-Stage Companies (2026)

By Sangram Vajre, Co-founder of GTM Partners · Updated 2026-11-07 · https://www.gtmpartners.com/best-fractional-cmos/growth-stage

Growth-stage companies hire fractional CMOs when what got them to product-market fit stops scaling. These 15 certified fractional CMOs say in their own profiles that they work with scaling, high-growth or Series B+ companies.

## Key takeaways

- Scaling problems are usually alignment problems: marketing, sales and customer success working to different targets and different definitions of a good customer.
- Look for a leader who has managed a team and a budget at your size and can rebuild planning and reporting, not only add campaigns.
- Every leader listed is free to contact through GTM Partners, with no placement fee.

## The 15 certified fractional CMOs (alphabetical)

### Alan Gonsenhauser

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** PE-backed B2B and B2B2C mid-market software and healthtech companies needing aligned GTM strategy, pipeline growth, and revenue efficiency

Alan Gonsenhauser assists growth-stage B2B companies that have achieved product-market fit but face friction scaling pipeline, defining target segments, and converting leads. He aligns leadership across sales, marketing, customer success, and product to create predictable commercial operations. Alan is an 11-time Chief Marketing Officer, a 3-time general manager, and CEO of Demand Revenue. Drawing on six years coaching over 150 marketing leaders at SiriusDecisions and Forrester, Alan equips scaling organizations with cohesive go-to-market strategies, clear ideal customer profiles, and measurable marketing accountability.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/alan-gonsenhauser · Website: https://www.demandrevenue.com · LinkedIn: https://www.linkedin.com/in/alangonsenhauser/

### Allison Snow

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Post-Series B B2B software companies fixing cross-functional GTM breakdowns to improve win rates, pricing power, margins, and customer retention

Allison Snow helps growth-stage, post-Series B B2B software companies scaling between $25M and $75M in ARR. At this stage, rapid expansion, portfolio additions, and moves upmarket often expose cracks in existing commercial systems. Allison works directly with executive teams when execution capacity outpaces cross-functional decision-making, leading to alignment debt, rising customer churn, and declining win rates. Bringing background as a former CMO and Forrester industry analyst, she establishes scalable operating standards, governance cadences, and go-to-market charters that turn strategic growth plans into repeatable commercial execution across departments.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/allison-snow · Website: https://www.gtmuniversity.com/pages/salacia-go-to-market-advisory · LinkedIn: https://www.linkedin.com/in/allisonsnow/

### Amber  Bogie

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Post-PMF, Series B to enterprise B2B SaaS companies needing aligned demand generation and predictable pipeline engines

Amber  Bogie helps post-PMF and Series B venture-backed companies whose go-to-market engines have not kept pace with product maturity. Amber steps in to fix fragmented demand generation and stalled pipeline, uniting sales, marketing, and finance around a single revenue model. She brings more than 15 years of executive experience advising scaling businesses like Reachdesk and Planview. In high-growth environments, she previously built $100M in year-one account-based marketing pipeline for Degreed and helped teams integrate practical artificial intelligence directly into their commercial execution.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/amber-bogie · Website: https://amberbogie.com/ · LinkedIn: https://www.linkedin.com/in/amber-bogie/

### Caitlin Clark-Zigmond

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** B2B SaaS, enterprise software, and tech companies needing to align sales, marketing, and product into a unified revenue engine

Caitlin Clark-Zigmond partners with growth-stage B2B SaaS companies, typically between $5M and $500M+ ARR, to scale their go-to-market architecture. Companies facing siloed departments, unscalable customer acquisition costs, or plateauing pipelines hire Caitlin to unify revenue operations across marketing, product, and sales. With over 15 years of leadership, including two CMO roles, she implements disciplined frameworks that improve forecasting and sales enablement. Caitlin previously achieved 76% to 345% year-over-year revenue growth and drove 190% of forecast for Intuit's channel partner program.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/caitlin-clark-zigmond · Website: https://gtmu.gtmpartners.com/pages/caitlin-clark-zigmond · LinkedIn: https://www.linkedin.com/in/caitlinclarkzigmond/

### Dee Bowers

Fractional CMO, CRO & GTM Leader · GTM OS Certified Partner

**Best for:** Founder-led, partner-led, and PE-backed B2B service firms scaling from $7M to $100M revenue in North America

Dee Bowers supports growth-stage B2B service providers scaling between $7M and $100M revenue that have outgrown expert-led sales models. Dee helps cybersecurity, VAR, and consultancies overcome stalled pipelines, marketing silos, and unpredictable lead generation. By connecting brand strategy, positioning, and cross-functional go-to-market execution, Dee helps organizations execute with confidence. Dee previously held CMO and CRO leadership roles in Top 25 accounting firms and fast-scaling compliance and technology organizations, guiding companies to scale marketing operations without disrupting core client relationships.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/dee-bowers · Website: https://maerin.com/ · LinkedIn: https://www.linkedin.com/in/dee-bowers/

### Doug Mow

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Small to mid-sized SaaS, enterprise software, MSPs, and cloud providers facing stalled revenue growth and extending sales cycles

Doug Mow supports growth-stage technology companies that have closed an institutional round or are preparing for their next phase of expansion. When scaling companies experience growing pains, feature-driven brand positioning, or sales and marketing friction, Doug audits total addressable markets and messaging to reset their commercial trajectory. He applies structured go-to-market frameworks across sales, marketing, and customer success to secure predictable pipeline growth. In previous executive marketing roles, Doug delivered transformational results, increasing sales pipelines by over 200 percent and navigating businesses toward successful IPOs and exits.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/doug-mow · Website: https://www.gtmuniversity.com/pages/silver-stream-advisory-llc · LinkedIn: https://www.linkedin.com/in/dougmow/

### Keith Woodward

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Growth-stage and PE-backed B2B SaaS companies fixing broken demand systems, ICP drift, and revenue leakage across commercial teams

Keith Woodward helps growth-stage B2B SaaS companies, from Series A through C, stop patching tactics and build scalable commercial systems. Keith fixes common scaling bottlenecks, such as ideal customer profile drift, product commercialization gaps, and stalled pipelines in businesses generating $10M to $100M+ in ARR. He implements a cohesive go-to-market operating system that balances demand capture with demand creation, integrating account-based marketing and Agentic GTM infrastructure. With over 20 years of experience, Keith provides the cross-functional discipline required to scale revenue predictably across complex technical and industrial markets.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/keith-woodward · Website: https://gtkora.com/ · LinkedIn: https://www.linkedin.com/in/woody53/

### Lance Weatherby

Fractional CMO, CRO & GTM Leader · GTM OS Certified Partner

**Best for:** Seed, Series A, and PE-backed B2B SaaS and AI-native software companies building repeatable, scalable revenue engines post-product-market fit

Lance Weatherby partners with growth-stage B2B SaaS companies with 10 to 150 employees where post-product-market fit momentum has stalled due to functional silos. Lance replaces ad hoc marketing tactics with an aligned go-to-market engine that connects demand generation directly to sales execution. He integrates AI account sourcing and CRM scoring to accelerate pipeline velocity, offering embedded leadership through full build-and-handoff transitions. His systematic framework has enabled a scaling company to expand from $3M to $20M ARR in 24 months while sustaining 544% revenue growth.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/lance-weatherby · Website: https://scalestage.io/ · LinkedIn: https://www.linkedin.com/in/lanceweatherby/

### Lynne DeRoche

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Growth-stage travel, traveltech SaaS, and hospitality companies scaling revenue and building disciplined go-to-market engines

Lynne DeRoche works with growth-stage travel and hospitality companies scaling beyond $10M in revenue, including Series B+ businesses whose momentum is outpacing their structure. Lynne resolves inconsistent traction, stalled commercial progress, and misaligned marketing and sales departments. She helps leaders define their ideal customer profile, sharpen value articulation, and install practical go-to-market roadmaps tied to revenue. With more than 25 years of industry leadership, Lynne institutes operating rhythms and conversion-focused pipeline motions that allow scaling organizations to expand with clarity and discipline.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/lynne-deroche · Website: https://www.gtmuniversity.com/pages/vision-x-velocity · LinkedIn: https://www.linkedin.com/in/lynnederoche/

### Matt Anthony

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Early-stage cybersecurity and applied AI companies needing product-market fit, sharp positioning, and a transition out of founder-led sales

Matt Anthony assists growth-stage cybersecurity and applied AI companies through Series B that need a scalable go-to-market plan after raising capital. When expanding teams outgrow informal processes, Matt steps in to align marketing, sales, and customer success around disciplined execution. Matt resolves challenges such as weak category positioning and the friction of scaling beyond initial accounts. With more than 25 years of leadership, Matt has served as a rebuild marketing leader and fractional fix-it partner for venture-backed businesses including Dell SecureWorks, Pindrop, and CipherTrust.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/matt-anthony · Website: https://startmarketing.us/ · LinkedIn: https://www.linkedin.com/in/manthony/

### Michelle Killebrew

Fractional CMO, CRO & GTM Leader · GTM OS Certified Partner

**Best for:** B2B and B2B2C technology companies navigating market shifts, product-market fit, positioning, and GTM scaling

Michelle Killebrew supports growth-stage B2B technology companies scaling beyond product-market fit into enterprise markets. Michelle helps organizations in SaaS, IT infrastructure, and tech services overcome stalled pipeline growth through full-funnel go-to-market roadmaps, martech transformation, and AI-driven demand generation. Her work includes executing enterprise outbound expansion for a growth-stage marketing technology agency generating $10M to $20M in services revenue. Michelle also aligns marketing with partner ecosystems and causal AI revenue impact assessments to create predictable pipeline for scaling tech platforms.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/michelle-killebrew · Website: https://pegasusstrategy.co/ · LinkedIn: https://www.linkedin.com/in/michellekillebrew/

### Nora Volger

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** Series A to E, growth-stage, and PE-backed health tech and life science companies selling into pharma, biotech, CROs, and providers

Nora Volger helps growth-stage life science and health tech companies scale commercial operations when marketing teams are overwhelmed by execution. Nora partners with Series B and later-stage leadership to eliminate pipeline stalls, align sales with marketing, and build compounding quarterly go-to-market strategies. She brings direct experience scaling organizations from post-product-market fit to enterprise scale. At Medable, she built the marketing organization and category as bookings grew from under $10M to more than $100M. Nora has also built teams of 25 or more and delivered multi-year analyst relations programs.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/nora-volger · Website: https://uptakegtm.com/ · LinkedIn: https://www.linkedin.com/in/noravolger/

### Patrick Elliott

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** U.S. small businesses generating $2M–$20M in revenue needing to break growth stalls and align their revenue systems

Patrick Elliott works with growth-stage businesses generating $2M to $20M in revenue that have established product-market fit but face operational constraints. Patrick resolves common mid-scale bottlenecks, including RevOps gaps, slow pipeline velocity, and disconnected commercial departments. Backed by more than 20 years of cross-functional experience spanning product commercialization, sales, and marketing, he implements structured go-to-market frameworks and quarterly planning processes. Patrick aligns marketing, sales, and customer success into a unified revenue system, creating a repeatable pathway to accelerate expansion and predictable growth.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/patrick-elliott · LinkedIn: https://www.linkedin.com/in/pfelliott/

### Patrick Rooney

Fractional CMO, CRO & GTM Leader · GTM OS Certified Partner

**Best for:** US-based B2B SaaS HR Tech companies ($5M to $25M revenue) scaling beyond founder-led sales

Patrick Rooney supports growth-stage HR Tech and B2B SaaS companies in the $5M to $25M revenue range that have established customer bases but face stalled growth. Patrick diagnoses where go-to-market execution breaks down, targeting high customer churn, limited account expansion, and marketing that fails to produce consistent opportunities. He aligns product, marketing, and customer success under a unified strategy to drive expansion revenue without increasing operational complexity or headcount. Patrick brings operational perspective from scaling and exiting multiple businesses, including Zocalo Group to Omnicom and QUEsocial to Symphony Talent.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/patrick-rooney · Website: https://shoregtm.com/ · LinkedIn: https://www.linkedin.com/in/patrickrooney/

### Peter Cullinan

Fractional CMO & GTM Leader · GTM OS Certified Partner

**Best for:** B2B technology, healthcare tech, and PE-backed SaaS companies needing to transform fractured marketing into a repeatable demand generation engine

Peter Cullinan works with growth-stage and Series B technology companies that need to scale their revenue engines beyond initial product-market fit. Peter solves critical commercial bottlenecks where pipeline growth stalls due to fragmented teams, underutilized AI, or underperforming MarTech stacks. Backed by 25 years of scaling business-to-business revenue functions, he establishes operational discipline across marketing, sales, product, and RevOps. Peter redesigns team structures, refines account-based marketing, and installs comprehensive attribution systems, helping expanding North American and global companies build a predictable, structured go-to-market growth engine.

Profile: https://www.gtmpartners.com/gtm-marketplace/certified-partners/peter-cullinan · Website: https://go-marketing.ai · LinkedIn: https://www.linkedin.com/in/petercullinan/

## When a growth-stage company should hire a fractional CMO

Typical triggers are slowing growth after a strong run, rising customer acquisition costs, a new market or product launch, or a gap after a CMO leaves. A fractional CMO can reset the go-to-market plan, rebuild the team and bridge to the next full-time leader.

## What a fractional CMO costs

Roll-ups of 181 engagements registered by 62 GTM Partners certified partners (November 2026): median contract $30,000, average about $64,000; retainers median $67,500 over 6 months (about $10,000 a month, middle half $6,250 to $16,700 a month); projects median $12,000. Typical initial term 3 months (average 5).

## How we selected

- Certified by GTM Partners on the 8 pillars of the GTM Operating System (GTM OS).
- Describes themselves as a fractional CMO in their own profile.
- States growth-stage, scale-up, high-growth or Series B+ companies as a focus in their own profile or registered engagements.
- Weighed on certification level, registered client engagements, concrete results in their profile and time in the network. Individuals only.

Names are alphabetical; no rankings or scores are published. Everyone on this list is a GTM Partners certified partner. GTM Partners doesn’t charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. There is no fee to be included on this list.

## FAQ

### Why would a growth-stage company hire a fractional CMO instead of a full-time one?

Speed and risk. A fractional CMO can start in weeks, diagnose what stopped working and fix it while you search for, or decide whether you need, a permanent executive. Many also stay on to coach the full-time hire.

### What do fractional CMOs fix in scaling companies?

Most often: an ideal customer profile that has drifted, pipeline that doesn’t match the revenue plan, marketing and sales misalignment, and reporting the board doesn’t trust. The work is go-to-market (GTM) system design, not just campaign management.

### How much does a fractional CMO cost?

Most firms and marketplaces don’t publish fractional CMO pricing. Across 181 engagements registered by GTM Partners certified partners (as of November 2026), the median contract was $30,000 and the average about $64,000. Ongoing retainers had a median of $67,500 over 6 months, about $10,000 a month. Scoped projects had a median of $12,000.

### Can I hire a fractional leader without paying a placement fee?

Yes. GTM Partners doesn’t charge buyers and takes no cut of engagements. Describe your company and go-to-market (GTM) challenge in the free matching engine, or browse certified partner profiles, then contact the leaders you like directly and agree terms with them.

### How were these leaders selected? Did anyone pay to be listed?

Everyone listed is a GTM Partners certified partner who calls themselves a fractional CMO in their own profile. We weighed certification level, registered client engagements, concrete results in their profile and time in the network, then list names alphabetically. There is no fee to be included. Partners pay GTM Partners for certification, training and tooling, not for placement.

## More lists

- Top B2B Fractional CMOs for 2026: https://www.gtmpartners.com/best-fractional-cmos
- Top Fractional CMOs for Founder-Led Companies (2026): https://www.gtmpartners.com/best-fractional-cmos/founder-led
- Top Fractional CMOs for PE-Backed Companies (2026): https://www.gtmpartners.com/best-fractional-cmos/private-equity
- Top Fractional CMOs for Startups (2026): https://www.gtmpartners.com/best-fractional-cmos/startups
- Top Fractional CMOs for SaaS (2026): https://www.gtmpartners.com/best-fractional-cmos/saas
- Top Fractional CROs for 2026: https://www.gtmpartners.com/best-fractional-cros

Get matched free with a certified fractional leader: https://www.gtmpartners.com/gtm-marketplace