Abbas Shivji
Fractional CRO & GTM Leader
Who Abbas works with
Abbas Shivji is a Fractional CRO for VC-backed and angel-backed B2B SaaS, HealthTech, MedTech, and vertical SaaS companies in the United Kingdom, European Union, and EMEA, typically generating £1M–£10M+ ARR with 11–50 employees scaling from Seed to Series A. Abbas is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Abbas supports early-stage founders and investors who need to turn early traction into predictable, scalable revenue engines using an outbound GTM motion.
The GTM problems Abbas solves
Abbas solves early-stage growth challenges where founder dependency blocks revenue scale and no repeatable sales playbook exists beyond the initial founder-led motion. Abbas addresses unclear or overly broad ideal customer profiles that create weak market focus and messaging, unreliable forecasting, fragile revenue predictability, and misalignment between sales and marketing teams regarding lead quality and ownership. Utilizing the GTM Operating System (GTM OS), Abbas aligns marketing, sales, and customer success into a unified revenue system rather than working in isolated silos. This approach establishes clear GTM positioning, optimizes channels, and integrates technographics across CRM, marketing automation, and sales engagement platforms like Salesforce, HubSpot, Marketo, Outreach, and Apollo.
Track record
Abbas brings over 15 years of hands-on revenue leadership in B2B SaaS, tech, and healthtech. Abbas has built and scaled commercial teams, launched new markets, guided founders through the transition from founder-led sales to team-driven revenue, and led companies through successful exits.
In Abbas's words
Growth Continuum partners with early-stage founders and investors to turn early traction into predictable, scalable revenue. With 15 years of building and leading revenue teams, we help you build the systems, teams, and operating rhythms that bridge vision and execution. Our approach is straightforward: create clarity, install structure, and deliver the revenue visibility and commercial focus needed to scale with confidence.
Why hire Abbas instead of a traditional fractional CRO?
Abbas is a GTM OS Certified fractional CRO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Abbas works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Abbas operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.