GTM Video Library: Masterclasses, Frameworks & Teardowns
Practical videos for CEOs and GTM leaders on strategy, growth, AI, pipeline, customer value, and the GTM Operating System™. Explore executive masterclasses, framework walkthroughs, real-world case studies, and GTM teardowns.
108 videos drawn from GTM Partners research, frameworks, executive conversations, and the field work behind the GTM Operating System™.
Learn how targeting a Total Relevant Market (TRM) instead of a broad TAM and naming an abstract enemy like complexity transforms B2B positioning and messaging.
Explore five critical go-to-market metrics from Anthropic's S-1 filing, highlighting unprecedented net revenue retention, scaling GTM investments, and the role of forward deployed engineers.
Learn why revenue per employee has emerged as a crucial go-to-market metric in the age of AI, along with industry benchmarks ranging from typical B2B companies to high-efficiency outliers.
Learn how to build an aligned B2B SaaS go-to-market strategy across five foundational executive decisions and evaluate cross-functional alignment using eight diagnostic questions.
Learn why reaching $5M in revenue does not guarantee product-market fit, how to navigate the three stages of growth, and five warning signs that your GTM is stuck in problem-market fit.
Learn why measuring AI ROI requires redesigning your operating model, how leading AI adopters are growing rather than cutting headcount, and what Anthropic's $6M+ revenue per employee reveals about modern team building.
Learn why marketing is only a subset of go-to-market strategy and why increasing marketing spend cannot fix structural growth issues. Explore five diagnostic questions across audience, value capture, and retention to pinpoint whether your business has a marketing or GTM problem.
Learn why up to 80% of AI spend fails to generate productivity and how aligning investments with a single proven go-to-market motion avoids capital impairment.
Learn how fractional GTM executive roles differ between startups and private equity portfolio companies across role expectations, operating environments, and compensation structures.
Learn why go-to-market motions stall between $10M and $15M ARR, how to diagnose deal failures across ICP and product-market fit, and what executives must unlearn to lead GTM.
Learn the essential dos and don'ts of category creation, including why category creators must convene competitors and become the market influencer rather than relying on traditional go-to-market playbooks.
