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GTM Partners Video Library

GTM Video Library: Masterclasses, Frameworks & Teardowns

Practical videos for CEOs and GTM leaders on strategy, growth, AI, pipeline, customer value, and the GTM Operating System™. Explore executive masterclasses, framework walkthroughs, real-world case studies, and GTM teardowns.

92 videos drawn from GTM Partners research, frameworks, executive conversations, and the field work behind the GTM Operating System™.

Most Watched Deep Dives

Start with the most-watched long-form conversations and GTM framework deep dives in the library.

The 5 Types of GTM Debt (And How To Avoid Them)
16:144,818 views

The 5 Types of GTM Debt (And How To Avoid Them)

10 Lessons From Building Two $10M Companies
24:054,648 views

10 Lessons From Building Two $10M Companies

This $25 Billion Company Doesn't Build Anything
18:414,433 views

This $25 Billion Company Doesn't Build Anything

The CMO Role Is About to Change Forever
19:064,366 views

The CMO Role Is About to Change Forever

You're Great at Marketing the Business. Terrible at the Business of Marketing.
17:144,154 views

You're Great at Marketing the Business. Terrible at the Business of Marketing.

The TAM Illusion Destroying Your GTM Strategy
29:324,140 views

The TAM Illusion Destroying Your GTM Strategy

MOVE Documentary

The full 7-episode documentary series filmed alongside the MOVE book — featuring CEOs, CMOs, and GTM experts breaking down the GTM Operating System™.

Problem-Market Fit: The Secret to Go-To-Market Strategy
Episode 124:30

Problem-Market Fit: The Secret to Go-To-Market Strategy

The Secret to Scaling Faster in B2B GTM
Episode 219:17

The Secret to Scaling Faster in B2B GTM

Focus Your Total Available Market with Total Relevant Market
Episode 318:20

Focus Your Total Available Market with Total Relevant Market

Fix Your B2B Go to Market Strategy With RevOps
Episode 421:30

Fix Your B2B Go to Market Strategy With RevOps

Your Growth Strategy Needs a Radical Shift - Truth #5
Episode 513:03

Your Growth Strategy Needs a Radical Shift - Truth #5

How to Turn Your B2B Go to Market Strategy Into a Flywheel
Episode 616:02

How to Turn Your B2B Go to Market Strategy Into a Flywheel

Who Really Owns Your B2B Go to Market Strategy
Episode 708:40

Who Really Owns Your B2B Go to Market Strategy

Try: Product-Market Fit · ICP · Pipeline Velocity · NRR · Revenue Motions · AI in GTM

92 videos in the GTM Partners Video Library
Your Next Product Isn’t on Your Roadmap
19:28
CEO Perspectives

Your Next Product Isn’t on Your Roadmap

Learn how to uncover hidden revenue streams inside your business by identifying internal cost centers, tools, and frameworks that can be commercialized.

Sangram Vajre2026-10-13
The 3 Go-to-Market Layers Nobody Sees
12:50
GTM FrameworksGTM OS

The 3 Go-to-Market Layers Nobody Sees

Learn the three invisible foundation layers of go-to-market execution that drive sustainable growth, higher conversion rates, and better customer retention over short-term pipeline chasing.

Sangram Vajre2026-10-12
The 5 Eras of GTM (And Which One We're In Now)
20:23
Executive MasterclassesGTM OS

The 5 Eras of GTM (And Which One We're In Now)

An executive analysis of the 25-year evolution of B2B go-to-market across five distinct eras, explaining why modern GTM execution breaks down and how the operating system era addresses it.

Sangram Vajre2026-10-08
I Walked the Floor at UNBOUND. Here's What I Saw.
06:55
GTM TeardownsPillar 3

I Walked the Floor at UNBOUND. Here's What I Saw.

Understand the three distinct types of conference booths—Brand, Demand, and Experience—and why committing to a single objective prevents wasted event marketing budgets.

Sangram Vajre2026-09-30
Stop Selling ROI. It's Killing Your Deals.
23:14
GTM Case StudiesGTM OS

Stop Selling ROI. It's Killing Your Deals.

Learn why selling purely on financial payback and ROI stalls deals when expanding beyond core markets, and how tailoring value propositions to specific vertical performance drivers unlocks stalled pipeline.

Sangram Vajre2026-09-28