Abel Lomas
Fractional CMO & GTM Leader
Who Abel works with
Abel Lomas is a Fractional CMO for B2B SaaS, enterprise software, AI tech, deep tech, and services firms generating $4M to $100M in ARR, including venture capital and private equity-backed companies in North America and Europe. Abel is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He targets organizations with 20 to 200 employees and 2 to 15 sales reps that are transitioning from founder-led selling to a structured enterprise GTM model.
The GTM problems Abel solves
Abel addresses unpredictable revenue driven by hero deals, founder-led enterprise selling lacking a repeatable process, enterprise ACV below the $100k target, and stalled deals in procurement, security, or pilot cycles. He also solves poor handoffs between sales and Customer Success that trigger churn and hinder expansion. Abel works across marketing, sales, and customer success using the GTM Operating System (GTM OS) to align teams and build predictable enterprise growth engines.
Track record
Abel brings over 25 years of experience leading GTM teams and is the Founder of Abel Cognition. He provides enterprise GTM workshops, fractional revenue leadership, and executive advisory for CEOs and CROs targeting Fortune 500 buyers.
In Abel's words
With over 25 years of experience leading high-performing GTM teams, Abel Lomas helps CEOs bridge the gap between strategy and execution. As the Founder of Abel Cognition, he works with growth-stage SaaS and Services firms to systematize their revenue operations and achieve sustainable, predictable growth.
Why hire Abel instead of a traditional fractional CMO?
Abel is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Abel works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Abel operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.