Alan Gonsenhauser
Fractional CMO & GTM Leader
Who Alan works with
Alan Gonsenhauser is a Fractional CMO for mid-market private equity-backed B2B and B2B2C portfolio companies generating $10M to $1.5B ARR. He partners with CEOs, boards, and operating partners across North America, South America, Europe, and EMEA. Alan is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. His client base spans enterprise software, B2B SaaS, healthtech, healthcare, medtech, medical devices, dental devices, cybersecurity, data infrastructure, professional services, and leasing services undergoing growth equity, buyouts, carve-outs, post-acquisition growth, or post-merger integration.
The GTM problems Alan solves
Alan addresses critical commercial challenges including stalled pipeline growth, weak demand generation, poor pipeline quality, and GTM strategy misalignment. He resolves issues where GTM strategy no longer matches market conditions or the investment thesis, alongside clarifying unclear ICPs and weak segmentation. Rather than focusing solely on isolated marketing activities, Alan works across marketing, sales, customer success, finance, product, and executive teams to eliminate cross-functional friction and improve EBITDA impact. Using the GTM Operating System (GTM OS), he aligns leadership to establish clear marketing accountability, improve conversion rates, and build predictable revenue engines positioned for exit readiness.
Track record
Alan is the founder and CEO of Demand Revenue LLC and has served as an 11-time Chief Marketing Officer and 3-time P&L General Manager. He spent six years at SiriusDecisions and Forrester as a CMO Executive Coach and Advisor, coaching more than 150 CMOs worldwide. His portfolio work includes mid-market private equity portfolio companies such as Philips, Precisely, FinThrive, Tungsten Automation, Brightly Software / Siemens, Quest Software, Cornerstone OnDemand, Linus Health, Paysafe, Hexagon, SoftwareOne, and Oxford Global Resources.
In Alan's words
CEO of Demand Revenue, a 12-time CMO, 3-time P&L GM, and former Forrester/SiriusDecisions advisor who has coached more than 150 CMOs, worldwide. He serves as a Fractional and Interim CMO, Executive Coach, and GTM Advisor to private equity–backed B2B and B2B2C portfolio companies. He helps CEOs, CMOs, boards, and operating partners accelerate growth, improve revenue efficiency, and increase enterprise value through aligned go-to-market strategy, integrated brand and demand generation, clear ICP definition, marketing accountability, and disciplined execution toward exit readiness.
Why hire Alan instead of a traditional fractional CMO?
Alan is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Alan works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Alan operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.