Andy De
Fractional CMO & GTM Leader
Who Andy works with
Andy De is a Fractional CMO for PE- and VC-funded and enterprise healthcare SaaS, AI, analytics, and digital health companies in the United States and Canada with $50–200MM ARR, 100–800 employees, and 5–100 sales reps. Andy is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He helps leadership teams targeting Healthcare Providers and Healthcare Payers, working closely with CEOs, CMOs, VCs, and revenue leaders who need to translate complex innovation into scalable revenue growth.
The GTM problems Andy solves
Andy addresses critical commercial bottlenecks where companies miss ARR targets and lose deals to aggressive competitors. He fixes misaligned sales and marketing teams operating in silos with disconnected metrics, resolving issues where marketing is evaluated on leads, MQLs, and SQLs instead of revenue impact. Andy solves low confidence in marketing ROI, campaign performance, and content, while eliminating random acts of marketing and messaging lost in market noise. Working across marketing, sales, and customer success rather than in one silo, Andy uses the GTM Operating System (GTM OS) to align teams around shared GTM strategy, objectives, positioning, and metrics.
Track record
Andy previously served as CMO at MedeAnalytics, Verato, and Lightbeam Health Solutions, and held leadership roles at SAP Health Sciences, GE Healthcare, Tableau, and Alteryx. Across his career, Andy has delivered $1.8B+ in ARR and $7.3B in sales pipeline. His results include generating 600%+ lead-to-MQL growth and 1300% pipeline expansion at MedeAnalytics, driving 545% vertical market growth at Tableau, achieving 176% year-over-year growth at Alteryx, and delivering a 12% increase in MQL-to-opportunity conversion at Lightbeam Health Solutions.
In Andy's words
AInnovation GTM Advisors is a strategic go-to-market advisory firm that helps AI, analytics, and digital health companies translate innovation into predictable revenue growth. Founded by Andy De, a three-time Chief Marketing Officer and recognized thought leader in AI for healthcare, the firm helps PE/VC-funded and enterprise healthcare SaaS companies build pipeline, differentiate their market positioning, and accelerate revenue. Andy has delivered $1.8B+ in ARR and $7.3B in sales pipeline through proven GTM strategies across leading organizations including MedeAnalytics, Verato, Lightbeam, SAP, GE Healthcare, Tableau, and Alteryx.
Why hire Andy instead of a traditional fractional CMO?
Andy is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Andy works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Andy operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.