Bobby Del Rosario
Fractional GTM Leader
Who Bobby works with
Bobby Del Rosario is a Fractional GTM Leader for US-based B2B technology startups and mid-market firms generating $5M to $50M ARR across AECO technology, geospatial, reality mapping, design and engineering tech, contech, robotics, MarTech, and AI-first B2B SaaS. Bobby is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works with mid-to-late growth stage, Series B, and Series C companies—often with 10 to 15 anchor customers—that operate through founder-led or partner-led GTM motions and sell to product, product marketing, and partnership leaders.
The GTM problems Bobby solves
Bobby addresses commercial hurdles where founder-led growth no longer scales, GTM systems are fragmented without a single source of truth, and revenue growth is slowing or unpredictable. He solves challenges surrounding weak positioning with economic buyers despite technical traction, as well as a lack of clear GTM strategy ownership. Rather than operating within a single silo, Bobby works across marketing, sales, product, and customer success to align cross-functional teams. Using the GTM Operating System (GTM OS), he integrates enterprise GTM strategies, refines narrative positioning, improves attribution, and aligns revenue systems to create cohesive, scalable growth execution.
Track record
Bobby brings over 20 years of marketing leadership experience spanning product, partnerships, market development, and growth marketing. As the founder of ArcWave Consulting, he partners with executive leadership teams from scaling startups to mid-market enterprises to design GTM strategic roadmaps and sequence investments in priority market segments.
In Bobby's words
ArcWave partners with B2B technology companies to design aligned GTM strategies that empower teams to execute and scale with clarity.
Why hire Bobby instead of a traditional fractional executive?
Bobby is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Bobby works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Bobby operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
Not sure Bobby is the right fit?
Describe your company, stage, and GTM challenge. Our free matching engine builds a shortlist of certified fractional leaders and agencies for you to contact directly.
GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.