Brian Carroll
Fractional GTM Leader
Who Brian works with
Brian Carroll is a Fractional GTM Leader for established B2B technology, SaaS, and engineered product companies with 200+ employees and $50M+ annual revenue, with a primary sweet spot of $100M–$500M. Brian is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Based primarily in the United States, his best-fit clients operate in enterprise software, building products, industrial technology, and manufacturing. These organizations typically have dedicated Marketing, Sales, and RevOps teams operating in complex, multi-stakeholder buying environments with mature CRM and marketing automation platforms across direct, channel, partner, dealer, or distributor routes to market.
The GTM problems Brian solves
Brian addresses situations where GTM activity looks healthy, but revenue is not keeping up. He resolves instances where pipeline growth has slowed, ICP or segmentation strategies fail to translate into consistent execution, or moving upmarket exposes weaknesses in the current GTM motion. Brian helps cross-functional leaders—including CEOs, CMOs, CROs, and VPs of Marketing, Sales, and RevOps—who need to diagnose underlying growth bottlenecks before investing in another tactic or technology. Working across marketing, sales, and operations rather than in a functional silo, he uses the GTM Operating System (GTM OS) to align leadership on priorities, diagnose problems, and execute targeted GTM changes.
Track record
Brian has spent more than 25 years improving complex B2B revenue systems. He is the author of Lead Generation for the Complex Sale (McGraw-Hill) and previously built InTouch into an Inc. 500 company. Across 35+ GTM engagements, his work has achieved results including a 2X demo meeting volume for a SaaS BDR team in four weeks, 27% higher SDR quota attainment, an 85% reduction in untouched leads, and a 22% shorter sales cycle.
In Brian's words
I help established B2B technology, SaaS, and engineered product companies with complex sales find what’s limiting growth, align on what to fix, and make the change.
Why hire Brian instead of a traditional fractional executive?
Brian is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Brian works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Brian operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.