Caitlin Clark-Zigmond
Fractional CMO & GTM Leader
Who Caitlin works with
Caitlin Clark-Zigmond is a Fractional CMO for North American B2B SaaS, enterprise software, AI/ML, cybersecurity, data infrastructure, and platform software companies generating $5M to $500M+ ARR. Caitlin is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves PE-backed scaleups, VC-backed companies from Series B to Series C+, and Fortune 50 tech enterprises. Her ideal clients include founders, executive teams, and CROs seeking to align cross-functional strategy across marketing, sales, and product departments.
The GTM problems Caitlin solves
Caitlin solves critical revenue execution challenges for companies with strong product-market fit but weak GTM fit. She addresses stalled or inefficient pipeline growth, founder-led sales lacking repeatability, and fragmented operations across sales, marketing, product, and customer success. Caitlin resolves the inability to connect GTM spend to revenue impact, including issues with CAC, LTV, NRR, and forecast accuracy. Rather than working in a single isolated department, Caitlin applies the GTM Operating System to integrate marketing, sales, and customer success into one cohesive, scalable revenue engine using motions like product-led, sales-led, and sales-assisted growth.
Track record
Caitlin brings over 15 years of experience and is a 2x CMO who has held leadership roles at global companies including Intel, Verizon Business, and Intuit. In her work with client organizations ranging from PE-backed startups to Fortune 50 tech brands, she has delivered 76% to 345% YoY revenue growth, generated 2x to 9x pipeline for new products in a single quarter, driven 5M+ site visits in three weeks for an Intel brand launch, and achieved 190% of forecast for Intuit's channel partner program.
In Caitlin's words
Certified GTM Partners consultant and 2x CMO delivering full-stack go-to-market transformation for B2B SaaS companies. Cross-functional expertise in product, sales, and marketing enables me to eliminate revenue-killing silos and build unified GTM engines that scale predictably helping PE through Fortune 50 tech & SaaS companies
Why hire Caitlin instead of a traditional fractional CMO?
Caitlin is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Caitlin works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Caitlin operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.