Carolina Lobos
Fractional GTM Leader
Who Carolina works with
Carolina Lobos is a Fractional GTM Leader for Series A to C, PE-backed, recently acquired, or founder-led B2B technology, enterprise SaaS, supply chain and logistics tech, telecom, and IT services companies with $5M to $50M in revenue and 25 to 300 employees. Carolina is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves growth-stage organizations across North America and Latin America that have post-product-market fit, sales cycles of 3 to 9 months, and contract values of $25K or more.
The GTM problems Carolina solves
Carolina addresses GTM challenges where senior marketing leadership is missing and sales or founder-led marketing lacks strategic ownership. She resolves disconnected strategy and execution, stalled pipelines after early traction, and fragmented spend across agencies and contractors. Carolina solves situations where sales and marketing disagree on lead qualification, lack clear handoffs, or fail to connect marketing activity to pipeline. When companies face unlocalized international expansion or ad hoc AI usage, Carolina aligns marketing, sales, and customer success teams using the GTM Operating System to establish unified pipeline ownership and clear operating models.
Track record
Carolina brings over 15 years of GTM leadership experience spanning organizations such as Manhattan Associates, NTT, Asignet, Can Capital, and Cox Communications. She leads demand generation, ABM, AI-enabled marketing operations, and multi-region GTM strategies across North America and Latin America. Her work includes building marketing functions from scratch for startups and growth-stage B2B companies, utilizing platforms like Salesforce, HubSpot, Marketo, Pardot, ZoomInfo, 6sense, and Demandbase.
In Carolina's words
Lobos Advisors is a fractional GTM marketing practice built by Carolina Lobos, who brings 15+ years leading demand generation, ABM, AI-enabled lean operations, and multi-region GTM strategy across industries — spanning large, established corporations and fast-growing scale ups. The firm pairs senior marketing strategy with hands-on execution for startup and growth-stage B2B companies. Strategist by day, executor by design — GTM that moves.
Why hire Carolina instead of a traditional fractional executive?
Carolina is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Carolina works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Carolina operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
Not sure Carolina is the right fit?
Describe your company, stage, and GTM challenge. Our free matching engine builds a shortlist of certified fractional leaders and agencies for you to contact directly.
GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.