Cate Hollowitsch
Fractional GTM Leader
Who Cate works with
Cate Hollowitsch is a Fractional GTM Leader for US-based, privately held, family-owned, and private equity-backed middle market companies generating $25M to $500M in revenue with 100 to 1,000 employees. Cate is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves make and move industries including agriculture, agribusiness, industrial manufacturing, food production, CPG, construction, and logistics. Her engagements support leadership teams, CEOs, Chairs, CROs, and CMOs navigating succession planning, next-generation leadership pressure, market expansion, board scrutiny, or transition.
The GTM problems Cate solves
Cate resolves growth constraints caused by strategic misalignment, decision bottlenecks, execution gaps, and internal leadership capacity limits. She addresses business environments that are operationally strong but strategically underdeveloped, lacking a documented GTM plan or a fullstack marketing function. Rather than operating in a single silo, Cate aligns marketing, sales, and customer success using the GTM Operating System to deliver clear roadmaps for profitable, efficient growth. She works directly with high-trust, low-process cultures undergoing stalled growth, major customer loss, or complex business transitions, helping teams overcome internal silos and scale commercial execution.
Track record
Cate brings over 20 years of experience leading enterprise strategy, brand architecture, and go-to-market execution across industrial, agricultural, and commercial sectors. As the leader of strategy and growth advisory firm Relevents Group, she delivers strategy, brand positioning, and go-to-market playbooks for complex, legacy-controlled, and private equity-backed enterprises.
In Cate's words
Cate Hollowitsch delivers breakthrough leverage through strategy, brand positioning, and go-to-market playbooks that accelerate growth for middle market manufacturers and logistics companies in make and move industries when growth is constrained by strategic misalignment, decision bottlenecks, or execution gaps and internal leadership cannot resolve it fast enough.
Why hire Cate instead of a traditional fractional executive?
Cate is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Cate works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Cate operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.