Catherine Balistreri
Fractional Marketing & GTM Leader
Who Catherine works with
Catherine Balistreri is a Fractional Marketing Leader for US-based post-Seed to Series B/C, VC-backed, and PE-backed B2B SaaS, healthtech, life sciences technology, and specialized B2B services companies generating $2M to $20M in revenue with 10 to 75 employees. Catherine is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with growth-stage businesses that rely on founder-led selling to carry pipeline, operate without a repeatable GTM engine, and feature basic marketing infrastructure with underdeveloped messaging across website and sales content.
The GTM problems Catherine solves
Catherine addresses the founder-led selling bottleneck, absent sales and marketing alignment, underdeveloped marketing functions, and messaging that fails to communicate market fit or drive demand. She helps teams resolve inconsistent pipeline quality, limited commercial process ownership, and reporting over-reliant on vanity metrics. Rather than working in a single silo, Catherine aligns marketing, sales, and customer success around the GTM Operating System (GTM OS). Her work includes GTM Assessment Workshops, ICP refinement, strategy and roadmap development, positioning, brand and demand creation, and designing early-stage GTM operating models to accelerate pipeline.
Track record
Catherine brings 20+ years of sales and marketing experience to her work as the founder of Clickpoint GTM. As a GTM OS Certified Partner, she delivers fractional and interim marketing leadership, messaging and positioning deep dives, and GTM planning engagements for post-Seed to Series B SaaS and services growth companies.
In Catherine's words
When you’re ready to move beyond founder-led selling but don’t have the GTM team in place, Clickpoint GTM helps you build strategy and execution plans needed to scale revenue, without it all falling to you.
Why hire Catherine instead of a traditional fractional marketing leader?
Catherine is a GTM OS Certified fractional marketing & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Catherine works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Catherine operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.