Celeste Jacroux
Fractional CMO & GTM Leader
Who Celeste works with
Celeste Jacroux is a Fractional CMO for complex B2B services, tech-enabled services, IT, cybersecurity, outsourcing, and professional services companies that have proven customer value. Celeste is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Celeste works with businesses that are excellent at delivering value but struggle to consistently explain, package, sell, and scale that value in the market.
The GTM problems Celeste solves
Celeste addresses common commercial problems where companies lack a clear growth sequence, launch new offers before the GTM foundation is ready, or make sales promises that delivery cannot consistently support. Celeste also solves issues around weak differentiation, expertise trapped in people's heads, and growth that relies too heavily on referrals, relationships, or a few heroic sellers. To solve these challenges, Celeste clarifies Market, Message, and Motion, aligning sales and marketing around GTM motions, campaign direction, and sales plays using the GTM OS to create alignment across strategy and execution.
Track record
Celeste leads Swell Marketing Advisors as a GTM Advisor and Fractional CMO, delivering workshops, fractional CMO retainers, and strategic GTM projects. Celeste's work is informed by client engagements with companies such as ReputationDefender, Televerde, Qualys, Insure Compliance, Axway, and W5 Consulting.
In Celeste's words
I work with B2B services companies that are good at what they do, but not always good at explaining, packaging, selling, or scaling it.
Why hire Celeste instead of a traditional fractional CMO?
Celeste is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Celeste works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Celeste operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.