Cheryl Hill
Fractional GTM Leader
Who Cheryl works with
Cheryl Hill is a Fractional GTM Leader for founder-led commerce, marketplace, DTC, eCommerce, and B2B2C businesses in Canada, the United States, and the United Kingdom generating $2M to $25M in annual revenue with 5 to 30 employees. Cheryl is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with post-product-market fit companies in early scale that rely heavily on founder intuition to make critical growth, budget, and prioritization decisions across active paid media, creative, lifecycle marketing, and retention channels.
The GTM problems Cheryl solves
Cheryl addresses the challenges that arise when growth outpaces founder intuition, such as rising customer acquisition costs, flattening returns on paid spend, and uncoordinated cross-channel execution. She solves primary GTM problems including reactive growth decisions, a lack of clear channel efficiency visibility, and missing shared scorecards or operating cadences. Instead of operating in a silo, Cheryl uses the GTM OS to align marketing, sales, and customer success, establishing clear ownership, market investment mapping, and structured decision loops to build a scalable operating model.
Track record
Cheryl partners with leadership teams to guide brands through the transition from founder-led growth to team-enabled growth. She establishes Total Relevant Market clarity, designs growth systems, and implements management frameworks using platforms such as Shopify, Klaviyo, and HubSpot.
In Cheryl's words
I help founder-led commerce and marketplace brands build the growth systems they need to scale beyond instinct, fragmented execution, and founder dependence.
Why hire Cheryl instead of a traditional fractional executive?
Cheryl is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Cheryl works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Cheryl operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.