Chris French
Fractional CRO & GTM Leader
Who Chris works with
Chris French is a Fractional CRO for PE/VC-backed, founder-led B2B SaaS and HR technology companies with $20M–$200M in ARR, partnering with CEOs, investors, boards, and CROs across North America, the U.S., Canada, and international markets. Chris is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He specializes in working with growth-stage and enterprise technology businesses with high-consideration sales over $50K ACV, consumption- and usage-priced SaaS models, and Canadian SaaS companies commercializing in the U.S.
The GTM problems Chris solves
Chris addresses revenue challenges where companies struggle to transition away from founder-dependent selling or reliably deliver board-level growth mandates. He resolves issues including inconsistent operating rhythms across sales and customer success, below-plan NRR performance, and expansion pressure in consumption-based pricing models. Rather than working in a silo, Chris integrates sales, customer success, and professional services using the GTM Operating System (GTM OS). He establishes unified revenue operating cadences, forecasting discipline, pipeline inspection, and clear cross-functional accountability across the entire customer lifecycle.
Track record
Chris previously served as EVP at Workhuman, where he helped scale the company from $150M to over $1B in revenue while maintaining a 98% logo retention rate. His background includes building customer success functions from the ground up, leading global revenue organizations, turning around underperforming services businesses, and managing commercial expansion across U.S. and international markets.
In Chris's words
I advise CEOs of PE/VC-backed B2B SaaS companies with $20M–$200M in ARR that are ready to scale beyond founder-led selling and deliver predictable, sustainable growth. Using my GTM Operating System, I identify the critical constraints limiting growth and build executable strategies across Sales, Customer Success, and Professional Services. When needed, I step in as a Transitional CRO to lead execution and accelerate results. Previously, I served as an EVP at Workhuman, helping scale the company from $150M to $1B+ in revenue while maintaining 98% logo retention
Why hire Chris instead of a traditional fractional CRO?
Chris is a GTM OS Certified fractional CRO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Chris works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Chris operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.