Dan Frohnen
Fractional CMO & GTM Leader
Who Dan works with
Dan Frohnen is a Fractional CMO for PE and VC-backed B2B SaaS companies generating $1M to $75M ARR, including Series B through Series D startups and PE platform companies in their first four years of hold. Dan is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works primarily with US-headquartered businesses, as well as international companies from Australia, the UK, Canada, and Israel expanding into the US market. Target sectors include operational software, CMMS, EAM, asset management, mobile workforce, field service, logistics, industrial reliability, real estate development, martech, and RevTech.
The GTM problems Dan solves
Dan addresses structural GTM issues where marketing functions have stalled, never scaled, or face leadership transitions. He helps resolve stalled growth despite product strength, category and narrative misalignment, post-funding GTM acceleration needs, disconnected GTM channels, and low AI search visibility. He also guides companies managing multiple simultaneous GTM motions or customer segments, geographic expansions, and post-M&A integrations. Rather than focusing on a single department, Dan aligns marketing, sales, and customer success by applying the GTM OS alongside strategic frameworks like the Category Momentum Model and GTM Visibility Diagnostics.
Track record
Dan brings over 15 years of GTM leadership experience across B2B SaaS companies spanning $2M to $170M ARR. His track record includes leading category creation for Asset Operations Management at UpKeep, alongside GTM leadership roles at Sendoso, Skedulo, and Apttus. Through his practice, FrohnenGTM, he delivers diagnostic workshops, 90-day roadmaps, and embedded fractional leadership.
In Dan's words
Fractional CMO and category-driven GTM advisor for PE and VC-backed B2B SaaS companies powering operations, maintenance, field service, and logistics.
Why hire Dan instead of a traditional fractional CMO?
Dan is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Dan works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Dan operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
Not sure Dan is the right fit?
Describe your company, stage, and GTM challenge. Our free matching engine builds a shortlist of certified fractional leaders and agencies for you to contact directly.
GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.