Erin Felton
Fractional GTM Leader
Who Erin works with
Erin Felton is a Fractional GTM Leader for PE-backed e-commerce, retail, CPG, digital marketplace, tech-enabled services, FinTech, and EdTech companies in North America, the United States, and Canada generating $20M to $150M ARR with 150 to 750 employees. Erin is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She specializes in B2B revenue engine design for consumer brands that have real B2C traction but face an underbuilt or stalling commercial motion, helping organizations that employ 20 to 100+ sales reps and utilize outbound, inbound, or product-led growth motions.
The GTM problems Erin solves
Erin addresses primary commercial challenges where B2C models fail to scale during B2B expansion. She resolves misalignment between sales, marketing, and customer success that limits pipeline conversion, while fixing fragmented content and positioning not adapted for B2B stakeholders. Erin tackles the inability to link spend and content to closed-won revenue and corrects underutilized GTM tech stacks—including CRMs, sales engagement tools like Salesloft, sales enablement platforms like Seismic and Highspot, marketing automation, and repositories like SharePoint, Box, and Google Drive—that create operational inefficiency. Rather than working in a silo, Erin uses the GTM OS to align sales, marketing, and customer success teams.
Track record
Erin brings fifteen years of GTM leadership experience inside the commercial arms of Wayfair, Shopify, and Staples. Applying the GTM Operating System framework, she works directly with leadership teams at $30M to $250M ARR organizations to strengthen ICP clarity, pipeline discipline, cross-functional alignment, and commercial operating rhythm to establish predictable B2B revenue.
In Erin's words
Erin Felton builds the B2B revenue engines that allow consumer brands to scale their commercial divisions beyond early growth ceilings. Drawing on fifteen years of GTM leadership inside the commercial arms of Wayfair, Shopify, and Staples, Erin partners with growth-stage companies to diagnose where the B2B revenue engine is breaking and rebuild the operating model needed to scale.
Why hire Erin instead of a traditional fractional executive?
Erin is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Erin works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Erin operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.