Graeme Switzer
Fractional Marketing & GTM Leader
Who Graeme works with
Graeme Switzer is a Fractional Marketing Leader for growth-stage, founder-led B2B, B2C, CPG, DTC, professional services, fintech, and regulated industry companies generating $0 to $75M in revenue. Graeme is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works with North American, Canadian, and global organizations—including those with no existing marketing team or small teams of 1 to 5 employees—that are at a growth inflection point and ready to scale beyond early traction.
The GTM problems Graeme solves
Graeme resolves commercial challenges where marketing functions lack structure, leadership, or clear ROI despite ongoing activity. He addresses disconnected or reactive GTM motions, inconsistent brand positioning across channels, paid media dependence with unclear attribution, and siloed retail and trade data. Graeme helps organizations where marketing automation is disconnected from sales, tech stacks are assembled reactively, or multiple agency relationships lack strategic oversight. Rather than working in a single silo, Graeme aligns marketing, sales, and customer success around a unified ICP and shared goals using the GTM Operating System (GTM OS).
Track record
Graeme brings a track record of driving brand marketing, growth, omnichannel communications, and CRM strategy for global brands including Nike and Molson Coors. His background includes serving as the first marketing hire at founder-led startups, guiding brands through regulated market entries, and managing post-acquisition transitions. In 2026, he founded Situate GTM Solutions, a fractional marketing and go-to-market advisory firm, to help growth-stage companies align GTM strategy and positioning.
In Graeme's words
Graeme is an experienced marketer who has balanced marketing strategy, leadership, and GTM execution across his career. His focus has been on brand marketing, growth, omnichannel communications and CRM at tier-one global brands such as Nike and Molson Coors. He has positioned brands through regulated market entry and growth, navigated post-acquisition transitions, and was the first marketing hire at founder-led companies and start-ups.
Why hire Graeme instead of a traditional fractional marketing leader?
Graeme is a GTM OS Certified fractional marketing & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Graeme works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Graeme operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.