Grant Hanson
Fractional CRO & GTM Leader
Who Grant works with
Grant Hanson is a Fractional CRO for founder-led B2B SaaS companies from Pre-Seed through Series B, ranging from pre-revenue to $15M ARR with 2 to 75 employees and up to 20 quota-carrying sellers. Grant is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Grant works with CEOs, CROs, Founders, and Co-Founders selling high-value B2B software solutions into SMB, Mid-Market, or Enterprise customers.
The GTM problems Grant solves
Grant addresses GTM challenges where founder-led sales constrain growth and scalability, or when companies face inconsistent revenue growth and pipeline conversion. Grant resolves issues including uncertain or evolving product-market fit, limited sales operating cadences, weak forecasting discipline, stalled enterprise sales cycles, and absent or unconverting pipeline generation. Rather than working in a single silo, Grant uses the GTM OS to align marketing, sales, and customer success, addressing underdeveloped sales execution and establishing clear GTM strategies.
Track record
Grant brings over 20 years of hands-on SaaS sales leadership experience, leading Stretch VP to help founder-led B2B SaaS companies build repeatable revenue systems. As an embedded fractional leader, Grant applies the EDGE Growth Framework alongside CRM platforms such as HubSpot and Salesforce to deliver GTM assessments, sales process design, MEDDPICC rep coaching, deal strategy, and sales team enablement.
In Grant's words
Grant Hanson leads Stretch VP, helping early stage and founder-led B2B SaaS companies build predictable revenue engines through aligned GTM strategy, scalable sales systems, and hands-on sales leadership.
Why hire Grant instead of a traditional fractional CRO?
Grant is a GTM OS Certified fractional CRO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Grant works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Grant operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.