Jonathan Goodman
Fractional GTM Leader
Who Jonathan works with
Jonathan Goodman is a Fractional GTM Leader for PE-backed, scale-stage, Series C+ to enterprise HR and Work Tech companies with $20M to $250M+ in annual revenue and 100 to 1,000 employees. Jonathan is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He serves organizations across North America, Western Europe, Australia, and New Zealand operating in B2B technology, HCM, payroll, talent acquisition, benefits, rewards, people analytics, and workforce services. He focuses on businesses expanding into multi-product suites, platforms, or integrated solutions whose GTM models have fallen out of alignment with executive strategy.
The GTM problems Jonathan solves
Jonathan addresses situations where business changes have outpaced the existing GTM model, causing growth to slow, NRR to flatten, and expansion to remain underdeveloped. He helps executive teams resolve cross-functional friction where sales, marketing, customer success, product, and acquired business units operate from competing strategies, conflicting stories, or legacy selling approaches. Rather than working within a single silo, Jonathan works across marketing, sales, and customer success, utilizing the GTM Operating System (GTM OS) to align commercial strategy with frontline execution. He brings operating discipline to high-stakes transformations, helping leadership teams streamline slow decision-making, optimize shared commercial priorities, and fix structural GTM constraints limiting value creation.
Track record
Jonathan brings commercial leadership experience across sales, marketing, and customer success as both an in-house leader and an agency-based strategist and executive. Certified in The Six Types of Working Genius, his practice combines cross-functional strategy with executive coaching and team facilitation. He conducts GTM maturity assessments, voice-of-customer and buying-committee research, positioning, and commercial narrative design to realign leadership teams and build repeatable execution capabilities.
In Jonathan's words
I help established HR & Work Tech providers align strategy, operating discipline, and GTM teams for their next stage of growth.
Why hire Jonathan instead of a traditional fractional executive?
Jonathan is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Jonathan works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Jonathan operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.