Katherine Ring
Fractional CMO & GTM Leader
Who Katherine works with
Katherine Ring is a Fractional CMO for VC-backed, Seed to Series-A B2B and B2B2C fintech companies generate $1M+ to under $5–10M in revenue, as well as non-US companies entering the US market. Katherine is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves founder-led companies with proof of conversion that sell to US banks, credit unions, and fintechs within banks. Her ideal clients have a marketing coordinator in place, but lack strategic marketing leadership, a unified revenue picture, and an operationalized system across functions.
The GTM problems Katherine solves
Katherine addresses GTM functions that lack a strategic layer, clear prioritization, and unified performance measurement. She helps founders break away from founder-led sales motions where sales conversion depends entirely on founder involvement and prior marketing efforts produced minimal success. Rather than operating in a single silo, Katherine works across marketing, sales, product, and customer success, using the GTM OS to align these functions into a single repeatable revenue system before significant growth investment.
Track record
Katherine brings more than 20 years of financial services experience across marketing, product, and client success. Her background includes guiding execution to results, brand development, GTM strategy, positioning, and ICP identification. Engagements flex from GTM diagnostics that produce 90-day roadmaps to ongoing fractional GTM leadership and founder advisory support.
In Katherine's words
Katherine Ring is an AI-forward Fractional CMO who helps fintech startups selling into banks and credit unions move away from founder-led sales and scale as one repeatable revenue system. With 20+ years of financial services experience across marketing, product, and client success, she brings hands-on expertise in ICP identification and messaging, brand development and GTM strategy, and guiding execution to results.
Why hire Katherine instead of a traditional fractional CMO?
Katherine is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Katherine works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Katherine operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.