Keith Woodward
Fractional CMO & GTM Leader
Who Keith works with
Keith Woodward is a Fractional CMO for growth-stage, seed, Series A through C, PE-backed, and venture-backed B2B SaaS and technology companies generating $10M to $100M+ in ARR. Keith is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works with North American, global, and multi-region businesses across Supply Chain and eCommerce, GRC, risk management, EH&S, AI, Industrial IoT, and technical or operational B2B software. His target clients face complex B2B buying environments with multiple stakeholders, long sales cycles, product commercialization gaps, and ICP fragmentation across sales, marketing, and product.
The GTM problems Keith solves
Keith addresses critical revenue leakage stemming from broken handoffs, slow speed-to-lead, inefficient marketing spend, high CAC, and weak attribution. He resolves ICP and positioning drift, weak category narratives, broken demand generation systems, and stalled pipelines. He also solves challenges where demand generation skews heavily toward capture rather than creation, or where companies struggle with market expansion and AI experimentation without operationalization. Working across marketing, sales, product, and customer success rather than in a silo, Keith uses the GTM Operating System (GTM OS) to align teams around a unified revenue engine.
Track record
Keith brings more than 20 years of experience helping B2B SaaS companies scale through growth stages, brand transformations, and two successful exits. As the founder of GTKora, his work spans demand generation, category activation, product marketing, ABM, RevOps, and Agentic GTM infrastructure, alongside Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) implementation.
In Keith's words
I'm Keith, founder of GTKora. I help growth-stage B2B SaaS companies install a proven GTM system and discipline that brings clarity and alignment across Sales, Marketing, and Customer Success, turning fragmented motions into a predictable, compounding revenue engine. At GTKora, we work with companies that are ready to stop patching tactics and start building a system. Through GTM diagnostics, fractional CMO leadership, and Agentic GTM infrastructure, we have helped companies accelerate ARR, reduce CAC, and turn marketing from a cost center into a predictable driver of growth.
Why hire Keith instead of a traditional fractional CMO?
Keith is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Keith works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Keith operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.