Ken Kramer
Fractional GTM Leader
Who Ken works with
Ken Kramer is a Fractional GTM Leader for bootstrapped, VC-backed, and PE-backed B2B technology and SaaS companies generating $3M to $30M in ARR, as well as enterprise organizations up to $500M+ revenue. He serves companies operating in B2B technology, the Salesforce ecosystem, CPG, Life Sciences, Business Services, and Manufacturing with United States and international market presence. Ken is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. His client base includes organizations scaling into enterprise segments and selling to CMOs and CROs.
The GTM problems Ken solves
Ken helps growth-stage software companies solve critical commercial challenges, including sales and marketing misalignment, demand generation that lacks alignment with market positioning, and difficulties transitioning from SMB sales to enterprise deals. He also addresses inefficient territory design, sales performance management issues, and challenges capitalizing on the Salesforce ecosystem. Rather than working in a single silo, Ken addresses these issues across marketing, sales, and customer success, utilizing the GTM Operating System (GTM OS) to align teams and build predictable revenue engines.
Track record
Ken has over five years of experience partnering with growth-stage software companies in fractional roles. As former President of TerrAlign, he tripled software revenue and led the company through its acquisition by MapAnything/Salesforce before founding Location Analytics. His career history includes GTM leadership roles across Marketing, Sales, Product Marketing, and Partnerships, with direct experience at companies including MapInfo, Conquer, eSpatial, and Siebel. In his fractional engagements, Ken regularly guides SaaS companies pivoting to enterprise sales, consistently closing six-figure ACV deals.
In Ken's words
Ken leverages his extensive experience in bringing products to market and leading high-performing Marketing and Sales teams to help $3M–$30M ARR SaaS companies break through growth plateaus, scale into enterprise segments, and build predictable revenue engines.
Why hire Ken instead of a traditional fractional executive?
Ken is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Ken works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Ken operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.