Kristi Stanbery
Fractional CMO, COO & GTM Leader
Who Kristi works with
Kristi Stanbery is a Fractional CMO & COO for founder-led, established, and profitable law firms, aesthetic practices, wellness practices, and professional services businesses in the United States generating $5M+ in annual revenue. Kristi is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves CEOs, founders, and business owners whose growth relies heavily on referrals, reputation, and direct owner involvement, particularly when organizations lack executive leadership across marketing, operations, or finance.
The GTM problems Kristi solves
Kristi addresses GTM challenges where owner-dependent growth stalls due to a lack of scalable leadership. She resolves issues where marketing lacks strategy and ROI measurement, informal intake and sales processes lose qualified opportunities, and operations, people management, and financial accountability operate in isolation. Rather than treating growth as a single-function effort, Kristi works across marketing, sales, intake, and operations using the GTM OS to integrate people, processes, and priorities for sustainable scaling.
Track record
Kristi brings more than 30 years of experience bridging the gap between business strategy and execution. She is the CEO & Managing Partner @ Consult b3, drawing on a background of building and selling service-based businesses, leading teams, developing coaching programs, and delivering fractional CMO and COO services. Her strategic capabilities include the b3 Growth System™, quarterly planning, scorecards, sales process design, and tools such as HubSpot, GoHighLevel, Slack, Microsoft Teams, and practice management systems.
In Kristi's words
For more than 30 years, I've helped businesses bridge the gap between strategy and execution. I'm CEO & Managing Partner @ Consult b3. Consult b3 helps founder-led businesses make the shift from running on instinct to running on structure. With a meaningful focus on law firm owners and aesthetic & wellness practice owners - professionals who are often excellent at their craft but stretched thin.
Why hire Kristi instead of a traditional fractional CMO?
Kristi is a GTM OS Certified fractional CMO, COO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Kristi works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Kristi operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.