Linda Bartman
Fractional GTM Leader
Who Linda works with
Linda Bartman is a Fractional GTM Leader for PE-backed and VC-backed companies in SaaS, retail, hospitality, marketplaces, technology, ecommerce, and automotive generating $10M to $500M in ARR. Linda is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves pre-profitability organizations in North America with global operations that are transitioning from an initial growth surge to sustainable scale.
The GTM problems Linda solves
Linda addresses fragmented, sales-led commercial motions that rely on siloed marketing support, high GTM activity with minimal revenue impact, and unidentified revenue leakage. She resolves declining conversion rates and plateaued loyalty programs in B2C motions, commercial turnaround needs driven by unsustainable burn rates, and product strategies disconnected from market demand and GTM readiness. Rather than working in a single silo, Linda applies the GTM Operating System (GTM OS) across marketing, sales, and customer success to align priorities, improve operational discipline, and turn GTM strategy into execution.
Track record
Linda provides GTM assessments, GTM OS design guidance, interim leadership, and talent assessment through ThornberryFive Growth Solutions. She works with clients utilizing outbound sales-led motions alongside GTM technology stacks including Salesforce, Gong, and Tableau.
In Linda's words
ThornberryFive Growth Solutions is a Go-To-Market advisory firm that helps mid-market companies sharpen GTM strategy and streamline execution. Focused on navigating complex business challenges, I provide rapid stabilization and strategic growth planning. Services include GTM Assessments, GTM OS design guidance, interim or fractional leadership, and talent assessment to support immediate execution and sustainable growth.
Why hire Linda instead of a traditional fractional executive?
Linda is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Linda works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Linda operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.