Luis Curet
Fractional GTM Leader
Who Luis works with
Luis Curet is a Fractional GTM Leader for Education Technology (EdTech) firms from Seed through Series B, as well as K-12 and Higher Education organizations generating $1M to $5M in ARR. Luis is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works with private, VC-funded, PE-funded, and foundation-funded B2B companies in the US and English-speaking international markets. His ideal clients often have 1 to 10 sales reps, rely on founder-led sales, experience growth plateaus, and face board pressure to scale predictably while expanding beyond direct sales.
The GTM problems Luis solves
Luis resolves commercial bottlenecks where revenue growth has stalled, customer churn exceeds 10%, NRR drops below 100%, or sales costs exceed industry standards. He helps organizations transition away from founder-led sales and board reliance by establishing formalized sales processes, effective methodology, and clear ROI tracking for events and marketing activities. Using the GTM Operating System (GTM OS), Luis unifies marketing, sales, revenue operations, and customer success rather than operating in a single functional silo to establish product-market fit and scale revenue across inbound, outbound, partner-led, and product-led motions.
Track record
Luis brings over 25 years of experience helping education and mission-driven organizations across the nonprofit, EdTech, K-12, higher education, and corporate learning sectors scale and stabilize. Operating through P&L Group, he delivers fractional leadership covering GTM assessments, sales commission planning, RevOps, demand generation, customer success, and GTM AI deployment using technographics such as Salesforce, HubSpot, and LMS platforms.
In Luis's words
Executive leader with 25+ years of experience helping education and mission-driven organizations scale, stabilize, and navigate periods of growth and transition across the nonprofit and education technology sectors. I serve in fractional executive and advisory leadership roles focused on revenue growth, go-to-market strategy, support, customer success, and operational scale. I specialize in helping founders and leadership teams establish product-market fit and align marketing and revenue operations.
Why hire Luis instead of a traditional fractional executive?
Luis is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Luis works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Luis operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.