Lynne DeRoche
Fractional CMO & GTM Leader
Who Lynne works with
Lynne DeRoche is a Fractional CMO for growth-stage travel and hospitality companies generating $10M to $500M in revenue, including Series B+ or PE-backed TravelTech SaaS firms and private, PE-backed, or family-owned hotel groups with 5 to 50+ properties in the United States. Lynne is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She typically works with organizations where growth is outpacing structure, or during periods of scaling, expansion, repositioning, or preparing for their next phase of disciplined growth.
The GTM problems Lynne solves
Lynne addresses commercial challenges including stalled or plateaued revenue, misaligned marketing, sales, product, and customer success teams, and unclear GTM focus, ICP, messaging, and positioning. She helps resolve low revenue visibility, inefficient marketing processes and spend, fragmented marketing efforts, heavy reliance on OTA partnerships, and low-margin direct bookings. Rather than working in a single silo, Lynne uses the GTM Operating System (GTM OS) to align cross-functional teams around a unified strategy, developing clear transformation roadmaps, scorecards, and growth operations to scale revenue predictably.
Track record
Lynne brings 25+ years of travel and hospitality growth leadership to her work at Vision x Velocity, partnering alongside executive teams and investors. Certified in the GTM OS, she specializes in strategy and alignment, brand and demand generation, and optimizing pipeline velocity for scaling travel technology and hotel portfolio organizations.
In Lynne's words
Vision x Velocity partners with growth-stage travel and hospitality companies where growth is outpacing structure, or the next phase demands sharper focus. We help design and build the GTM engine required to scale with discipline and confidence.
Why hire Lynne instead of a traditional fractional CMO?
Lynne is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Lynne works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Lynne operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.