Maria Scheifler
Fractional GTM Leader
Who Maria works with
Maria Scheifler is a Fractional GTM Leader for growth-stage and lower-middle-market B2B software, SaaS, professional services, industrial, and energy companies doing $3M to $50M in revenue. Maria is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with private, founder-led, family-owned, and PE-backed companies with 15 to 250 employees in the United States, Canada, Spain, Latin America, and Europe. Her ideal clients have a proven product with 5+ years in the market, but experience flat growth and limited executive GTM capacity where the CEO retains GTM responsibilities.
The GTM problems Maria solves
Maria addresses stalled growth caused by lack of leadership alignment on best-fit customers, fragmented segment prioritization, and conflicting direct, partner, and self-serve GTM motions. She helps leadership teams resolve long sales cycles, stalled enterprise deals, revenue concentration, and account churn linked to poor initial customer fit. Working across marketing, sales, and customer success, Maria uses the GTM Operating System (GTM OS) to bring executive teams together, analyze CRM data, and build scored ideal customer profile models. She also optimizes positioning, messaging, and sales conversation design, while establishing 90-day priorities that align teams around target accounts.
Track record
Maria carried the pipeline number as VP of Global Marketing through eleven acquisitions at a $250M public company and previously served as a marketing leader at a Series A startup. Her client work includes engagements with companies such as Sangoma, ChatLingual, Scrum Alliance, HydraMetrics, and Stockpress. She delivers GTM planning, ICP audits, and ICP reset workshops to help CEOs stop chasing poor-fit accounts and focus resources on predictable revenue.
In Maria's words
Ideal customer profile workshops for B2B CEOs, $3M to $50M | Find the right customer. Stop chasing shiny logos. | Ex-VP Global Marketing, Series A to $6B IPO
Why hire Maria instead of a traditional fractional executive?
Maria is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Maria works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Maria operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.