Matt Anthony
Fractional CMO & GTM Leader
Who Matt works with
Matt Anthony is a Fractional CMO for pre-seed through Series B, venture-backed cybersecurity and applied AI companies with 1 to 50 employees in North America. Matt is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works directly with early-stage founders, CEOs, co-founders, CROs, and CMOs. His client focus spans identity, privacy, anti-fraud, compliance, managed security services (MSSP), AI infrastructure, and technical SaaS.
The GTM problems Matt solves
Matt helps technical founders solve core go-to-market challenges, including a lack of product-market fit, unclear buyer identification, and weak positioning that fails to connect to buyer pain. He addresses the friction of founder-led sales that lack a repeatable process, as well as the absence of a scalable GTM plan post-funding. Rather than operating in a single marketing silo, Matt works across sales, marketing, and customer success, applying the GTM Operating System (GTM OS) to drive leadership alignment, execute beachhead strategies, and build early, repeatable GTM programs.
Track record
Matt brings 25+ years of marketing leadership experience at high-growth, venture-backed startups, often serving as the first marketer in, a rebuild marketer, or a fractional fix-it partner. He has led marketing at cybersecurity and tech companies including Pindrop, Dell SecureWorks, CipherTrust, and Query. Matt leads START GTM Services and authors Repeatable, a biweekly newsletter for early-stage technical founders.
In Matt's words
Matt Anthony leads START GTM Services, working with early-stage B2B founders in cybersecurity and applied AI on go-to-market foundations including product-market fit, positioning, and getting past founder-led selling. Matt has 25+ years of experience in cybersecurity, often as the first marketer.
Why hire Matt instead of a traditional fractional CMO?
Matt is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Matt works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Matt operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.