Michele Hodde
Fractional CMO, COO & GTM Leader
Who Michele works with
Michele Hodde is a Fractional CMO & COO for founder-led and VC/PE-backed industrial technology and engineered-product companies generating $5M to $50M in revenue across North America. Michele is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with 20-to-150-employee businesses in advanced materials, analytical instrumentation, specialty vehicles, industrial automation, engineered components, and technical manufacturing. Her ideal clients include engineering-led companies, VC/PE operating partners with industrial holdings, and leadership teams where top sellers outproduce the median by three to four times.
The GTM problems Michele solves
Michele resolves commercial bottlenecks created when strong technical products lack a repeatable commercialization system. She helps companies transition away from ad hoc selling, reactive deal decisions, and over-reliance on founder relationships, top sellers, or distributors. Working across product, marketing, sales, and support, she uses the GTM OS to align teams around a shared market, message, and motion. Michele addresses long sales cycles, weak positioning that leads to price pressure, and unaligned teams. She builds predictable pipelines, designs clear ICP focus, establishes positioning, and structures revenue operations using tools like HubSpot, Salesforce, CPQ, and CAD/PLM systems.
Track record
Michele is a former CEO, COO, and CMO at companies that build physical products, operating through her advisory practice, Flow (MH Flow, LLC). She conducts strategic GTM diagnostics and embeds as a fractional executive to drive business strategy into commercial execution for industrial tech firms.
In Michele's words
Flow is the GTM advisory practice of Michele Hodde (MH Flow, LLC), Colorado. A former CEO, COO and CMO at companies that build physical things, I help founder-CEOs and PE/VC operating partners at $5M–$50M industrial tech and engineered-product companies move past founder-led growth to a repeatable commercial engine. Call me if revenue has stalled, you're adding product lines, regions or distributor channels, or you need ICP, positioning and pipeline built.
Why hire Michele instead of a traditional fractional CMO?
Michele is a GTM OS Certified fractional CMO, COO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Michele works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Michele operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
Not sure Michele is the right fit?
Describe your company, stage, and GTM challenge. Our free matching engine builds a shortlist of certified fractional leaders and agencies for you to contact directly.
GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.