Michelle Killebrew
Fractional CMO, CRO & GTM Leader
Who Michelle works with
Michelle Killebrew is a Fractional CMO & CRO for B2B and B2B2C technology companies ranging from early-stage startups under $5M to integrated tech conglomerates generating $500M+ in revenue. Michelle is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Client environments span AI, SaaS, marketing technology, IT infrastructure, cloud, machine learning, edge computing, security, and tech services. Michelle engages with organizations navigating market shifts, inflection points, product-market fit challenges, positioning, and GTM scaling.
The GTM problems Michelle solves
Michelle addresses critical commercial inflection points where growth has stalled or go-to-market execution requires modernization. Common challenges include executing demand generation, managing martech transformations, accelerating full-funnel revenue, and transitioning from founder-led or community-driven growth into enterprise outbound expansion. Rather than operating in a single functional silo, Michelle aligns marketing, sales, and customer success teams through the GTM Operating System (GTM OS). Using causal analytics, AI automation, AI readiness modeling, and cross-functional alignment, Michelle builds strategic roadmaps, ABM-focused outbound engines, and integrated partner ecosystems to drive predictable revenue growth.
Track record
Michelle brings executive experience managing GTM strategy for organizations across various stages of growth. Recent client engagements include leading community- and event-led GTM for an AI Startup Accelerator under $5M, driving inbound content and SEO strategy for an early-stage MarTech startup under $10M, and executing enterprise outbound expansion for a $10M to $20M MarTech agency. Additional outcomes include implementing customer-, partner-, and community-led GTM for a global IT certification body generating $200M+, and delivering demand generation and ABM-focused outbound GTM for a $500M+ IT services conglomerate.
In Michelle's words
Pegasus Strategy Co. is a B2B go-to-market consultancy that delivers AI-powered fractional marketing and sales leadership, combining elite executive talent with modern strategy to drive scalable growth for technology companies.
Why hire Michelle instead of a traditional fractional CMO?
Michelle is a GTM OS Certified fractional CMO, CRO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Michelle works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Michelle operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.