Muriel Lotto
Fractional GTM Leader
Who Muriel works with
Muriel Lotto is a Fractional GTM Leader for founder-led, CEO-led, and PE-backed companies with $25M–$250M in revenue and 100–1,000 employees operating in financial services, fintech, payments, insurance, wealth management, healthcare, healthcare technology, technology-enabled B2B and B2B2C, and professional services. Muriel is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with global organizations that have established product-market fit and are preparing for their next phase of growth, entering new markets, launching products, executing brand repositioning, or integrating acquisitions under increasing investor expectations.
The GTM problems Muriel solves
Muriel addresses stalled growth caused by outgrown GTM operating models, unclear positioning, inconsistent customer experiences, and a lack of executive prioritization. As organizations scale, strategy, brand, product, marketing, sales, and customer experience often move at different speeds, creating fragmented execution and siloed commercial teams. Rather than addressing commercial challenges in functional silos, Muriel works across marketing, sales, product, and customer success, applying the GTM Operating System (GTM OS) to link strategic direction to day-to-day execution across the revenue system. This creates executive commercial alignment, allowing leadership teams to connect siloed functions around a shared growth direction and build scalable operating structures.
Track record
Muriel brings 20+ years of experience leading growth, brand, and digital transformation across fintech, financial services, healthcare, payments, and consumer brands as an award-winning Chief Growth Officer. Her recent client engagements include work with TruStage in insurance, Perspectum in med tech, Ouro in fin tech, and Listen Technologies in assistive listening devices.
In Muriel's words
Muriel is an award-winning Chief Growth Officer with 20+ years leading growth, brand, and digital transformation across fintech, financial services, healthcare, payments, and consumer brands.
Why hire Muriel instead of a traditional fractional executive?
Muriel is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Muriel works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Muriel operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.