Murtaza K Abbas
Fractional CRO & GTM Leader
Who Murtaza works with
Murtaza K Abbas is a Fractional CRO for B2B SaaS, vertical SaaS, AI-native software, healthcare technology, life sciences SaaS, fintech, and technical software companies across the US, Canada, and the GCC region. Murtaza is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works with PE-backed, VC-backed, and scale-up businesses generating $1M to $100M ARR, as well as private equity firms managing $50M to $500M AUM with four or more software portfolio companies.
The GTM problems Murtaza solves
Murtaza addresses critical portfolio and company-level growth challenges, including inconsistent GTM performance comparison across portfolio companies, revenue lagging behind value creation plans, unpredictable pipeline, and low board confidence in forecasting. He fixes cross-functional misalignment between sales, marketing, BDRs, and customer success while helping teams capture renewal and expansion revenue left on the table. Rather than operating in a single sales silo, Murtaza aligns marketing, sales, product, and customer success around one unified target using the GTM Operating System. His work establishes clear funnel visibility, precise ICP targeting, defensible pricing, and an operating cadence that keeps revenue predictable.
Track record
Murtaza brings deep go-to-market leadership experience, working with organizations such as Exa Capital, ScaleX, TeamEDA, Valicom, Forward Advantage, OneKonnect, NomosOne, DeafTawk, Vena, Oracle, and Mobi. Through his firm AlifGTM, he implements GTM diagnostics, post-acquisition integrations, and lean AI-native revenue operations across complex B2B software portfolio environments.
In Murtaza's words
Murtaza helps PE operating partners and scale-up CEOs find what's capping growth and fix it. His specialty is installing a GTM Operating System at the holdco level, so PE firms can benchmark every portco's GTM performance on one scorecard and see where organic growth is capped. He works at both levels, holdco and portco, and for VC-backed companies he guides the revenue team in the right direction to realize their GTM goals fastest.
Why hire Murtaza instead of a traditional fractional CRO?
Murtaza is a GTM OS Certified fractional CRO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Murtaza works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Murtaza operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
Not sure Murtaza is the right fit?
Describe your company, stage, and GTM challenge. Our free matching engine builds a shortlist of certified fractional leaders and agencies for you to contact directly.
GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.