Newell Falkinburg
Fractional GTM Leader
Who Newell works with
Newell Falkinburg is a Fractional GTM Leader for Series A–C startups and post-IPO companies, serving CROs and revenue teams. Newell is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Newell works alongside organizations that sell to CROs, sales leaders, and partner marketing executives.
The GTM problems Newell solves
Newell addresses misaligned revenue teams, unscalable sales operations, poor forecasting, and slow revenue velocity caused by operating in silos. Working through Agile Revenue Partners, Newell unifies sales, marketing, and customer success rather than operating in a single department. Newell applies the GTM Operating System (GTM OS) to define high-value Ideal Customer Profiles (ICPs), optimize pipeline performance, and build actionable blueprints for predictable growth.
Track record
Newell brings enterprise and early-stage leadership experience, including serving as former Head of Desert Mountain Sales at Google, as well as leadership experience at Microsoft. Newell has worked with organizations including Dito, Common Good IT, Qumu, Nylas, and PacketFabric, helping companies build repeatable, data-driven sales and expansion systems.
In Newell's words
Senior Go-to-Market (GTM) leader with a track record of accelerating revenue for Series A–C startups through GTM strategy, execution, and revenue team alignment. Brings deep experience from global enterprises like Google (former Head of Desert Mountain Sales) and Microsoft, as well as hands-on leadership across multiple early-stage companies.
Why hire Newell instead of a traditional fractional executive?
Newell is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Newell works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Newell operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.