Patrick Rooney
Fractional CMO, CRO & GTM Leader
Who Patrick works with
Patrick Rooney is a Fractional CMO & CRO for US-based, founder-led B2B SaaS and HR Tech companies in the $5M to $25M revenue range, particularly those selling into recruiting, talent acquisition, employee engagement, and workforce management. Patrick is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. His ideal clients have 15 or more active clients, a growth-stage footprint with 3 to 8 senior leaders, and complex multi-stakeholder sales cycles. They often have thin SDR teams, high customer churn, limited expansion, and revenue concentrated in a few accounts where the founder divides time between delivery and new business.
The GTM problems Patrick solves
Patrick addresses critical growth bottlenecks where revenue generation relies heavily on founder capacity and existing evidence fails to diagnose constraints. He works across marketing, sales, and customer success using the GTM Operating System (GTM OS) to align disconnected teams under a unified customer definition and strategy. Patrick resolves unclear market positioning and weak vendor differentiation against larger suites, eliminates inconsistent pipeline generation, and repairs high churn and poor account expansion. Additionally, he helps leadership translate employee AI usage into measurable revenue, productivity, and profitability outcomes without adding unnecessary headcount, software, or operational complexity.
Track record
Patrick has founded, scaled, and exited multiple businesses, including marketing agency Zocalo Group, which was acquired by Omnicom, and QUEsocial, which was acquired by Symphony Talent. Operating through Shore GTM, he brings practical founder experience to help growth-stage HR Tech companies transition from founder-led sales to predictable, scalable go-to-market execution.
In Patrick's words
Patrick Rooney has founded, scaled, and exited multiple companies, including marketing agency Zocalo Group (acquired by Omnicom) and QUEsocial (acquired by Symphony Talent). He now works with founder-led HR Tech companies identify what is holding growth back, build a more predictable go-to-market strategy, and scale without the founder having to drive every sale.
Why hire Patrick instead of a traditional fractional CMO?
Patrick is a GTM OS Certified fractional CMO, CRO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Patrick works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Patrick operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.