Rachael Tiow
Fractional GTM Leader
Who Rachael works with
Rachael Tiow is a Fractional GTM Leader for Series A to C, founder-led developer-centric B2B SaaS and AI-Native companies in North America generating $5M to $50M in annual revenue, up to $80M ARR. Rachael is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with founders, CROs, VPs of Sales, CMOs, VPs of Demand Gen, and VPs of Marketing who sell technical software to technical buyers. Her focus is helping growth-stage companies with demonstrated product-market fit build structured outbound and ABX capabilities alongside existing PLG motions.
The GTM problems Rachael solves
Rachael addresses go-to-market challenges where existing outbound or ABX produces inconsistent qualified pipeline despite adding tools and activities. She helps companies resolve poor market and account targeting, inadequate business intelligence from account signals, and outbound messaging that fails to engage technical buyers across complex purchasing committees. Rather than operating in a single functional silo, Rachael works across marketing, sales development, and sales using the GTM Operating System (GTM OS) and her PipeOS methodology. This aligns leadership, connects business context to execution, fixes disconnected sales and marketing programs, and builds sustainable pipeline generation systems.
Track record
Rachael brings 12+ years of experience across sales development, sales, and account-based marketing. At Auth0, she held leadership roles building global SDR and ABX capabilities, helping evolve the business from a pure PLG model to a 50/50 PLG and ABX motion that contributed to more than 60% of its $200M+ ARR prior to its $6.5B acquisition by Okta. At Okta, she led growth initiatives influencing $60M+ in pipeline in under 10 months and led a GTM transformation project targeting growth from $3B to $10B. Her client engagements include work with Spot AI and Humanitec.
In Rachael's words
I bring 12+ years across sales development, sales, and account-based marketing as both an individual contributor and a leader, including building Auth0’s shift from pure PLG to a 50/50 PLG and ABX motion, with our work contributing to more than 60% of its $200+ million in ARR, and leading Okta’s GTM transformation project toward a three-year goal of growing from $3 billion to $10 billion.
Why hire Rachael instead of a traditional fractional executive?
Rachael is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Rachael works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Rachael operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.