Rebecca Bortner
Fractional GTM Leader
Who Rebecca works with
Rebecca Bortner is a Fractional GTM Leader for growth-stage, founder-led, family-owned, dealer-owned, and enterprise organizations generating $5M to $300M in revenue, primarily across North America as well as global and multi-region markets. Rebecca is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works across B2B and B2C industries including manufacturing, heavy equipment, powersports, healthcare, recreation, hospitality, power generation/data center, education/training, construction, and consulting services. Her ideal clients possess strong product or service delivery but struggle with commercialization, often operating under-resourced marketing teams or managing complex OEM and dealer networks.
The GTM problems Rebecca solves
Rebecca addresses growth friction caused by misaligned sales, marketing, and product teams, as well as outdated GTM strategies that no longer match market reality. She steps in when demand generation fails to translate into predictable revenue, growth has plateaued, or commercial approaches have become fragmented. Using the GTM Operating System (GTM OS), Rebecca bridges sales, marketing, and commercial functions to build aligned GTM plans. Her work encompasses GTM assessments, sales and marketing funnel alignment, brand positioning, integrated product launches, public relations strategy, sales enablement, agency audits, and multi-location or dealer network marketing.
Track record
Rebecca brings over 25 years of experience turning marketing strategy into measurable growth. Her background includes launching, scaling, and turning around businesses, brands, and products for global brands such as Harley-Davidson and CNH Industrial, as well as founder and family-owned businesses.
In Rebecca's words
I help senior leaders build Go-to-Market confidence — clear strategy, aligned teams, and predictable growth. I diagnose why growth has stalled and help leadership make the decisions needed to fix it. I've spent 25+ years turning marketing strategy into measurable growth, from global brands like Harley-Davidson and CNH Industrial to founder and family-owned businesses. Whether B2B or B2C, I build the plan and help your team deliver it.
Why hire Rebecca instead of a traditional fractional executive?
Rebecca is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Rebecca works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Rebecca operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.