Ryan Valentine
Fractional GTM Leader
Who Ryan works with
Ryan Valentine is a Fractional GTM Leader for privately held, owner-operated B2B manufacturing and professional services firms in the US, Midwest, and Great Lakes generating $10M–$100M in annual revenue with 25–250 employees. Ryan is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. He works directly with CEOs, Founders, Owners, Presidents, and Chief Executive Officers, particularly pre-private-equity businesses where growth is flat or lumpy, revenue relies on owner relationships, and the leadership team runs on EOS.
The GTM problems Ryan solves
Ryan addresses founder-dependent pipelines, plateaued growth affecting eventual exit valuations, customer concentration risk, and uncoordinated sales and marketing functions. He fixes marketing spend that lacks attribution to closed business and builds trusted revenue metrics where no dashboard exists. Rather than operating in a single silo, Ryan aligns marketing, sales, and customer success using the GTM Operating System (GTM OS). His engagements include a GTM assessment, GTM planning, a 90–120 day revenue operations build, and optional AI workflow implementation for teams using CRMs like HubSpot, Pipedrive, or Salesforce Essentials, and ERPs such as NetSuite, Epicor, SAP Business One, Made2Manage, or ECI M1.
Track record
Ryan brings 30 years of experience to his engagements. His background includes internal audit and process consulting at KeyBank, managing a $6B five-year revenue budget at The Walt Disney Company, and building a 15-person ecommerce division that generated more than $30MM in annual revenue across Amazon, Walmart, Target, and Fanatics. He holds an MBA from the Weatherhead School of Management at Case Western Reserve University.
In Ryan's words
Cleveland Road installs the GTM Operating System™ in owner-led and owner-operated B2B manufacturers and professional services firms ($10–100M). Every engagement starts with a diagnostic, then a 90–120 day revenue operations build that makes growth repeatable — without the owner in every deal.
Why hire Ryan instead of a traditional fractional executive?
Ryan is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Ryan works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Ryan operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.