Sheera Eby
Fractional Marketing & GTM Leader
Who Sheera works with
Sheera Eby is a Fractional Marketing Leader for $10M–$100M growth-stage tech-enabled services and software companies in EdTech, professional certification and compliance, HR and workforce technology, vertical SaaS, and independent marketing services. She works primarily with US-based businesses that are PE-backed, founder-led, or navigating post-acquisition integration. Sheera is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Ideal clients are lean, ROI-driven, and AI-curious companies that have reached the ceiling of referral-led and founder-led growth, lack a RevOps foundation, and operate with underused CRMs like HubSpot or Salesforce alongside scattered AI point tools.
The GTM problems Sheera solves
Sheera addresses core commercial challenges that arise when growth depends on the founder and referrals without a repeatable demand engine. She solves problems where GTM operations are fragmented after M&A, marketing cannot scale without adding headcount, and the current GTM setup cannot hit growth mandates. Rather than operating in a marketing silo, Sheera aligns marketing, sales, and customer success around a unified strategy. Using the GTM OS, she installs a custom AI Marketing and RevOps Workforce—embedding trained AI roles inside the marketing function—to build a scalable system for creating and capturing demand across the full customer funnel.
Track record
Sheera brings 30 years of experience leading marketing transformations across complex environments. Her past work includes rebuilding marketing functions through a four-company acquisition at Johnson Controls, unifying a 12-brand private equity portfolio at Colibri, transforming a global certification organization at ISACA, and scaling a newly deregulated market at FirstEnergy from 15,000 to 500,000 customers in 24 months. Additional results include building $8M in SaaS pipeline from scratch in a single fiscal year, delivering 500% ROAS on e-commerce campaigns, doubling qualified lead volume across a 12-brand PE portfolio, increasing enterprise MQLs by 15%, and reducing campaign production friction by 40% through AI-enabled systems.
In Sheera's words
I build how marketing should work for tech-enabled services companies now that AI exists, installing a custom AI Marketing and RevOps Workforce that creates and captures the demand the business runs on.
Why hire Sheera instead of a traditional fractional marketing leader?
Sheera is a GTM OS Certified fractional marketing & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Sheera works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Sheera operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.