Shelli Ryan
Fractional GTM Leader
Who Shelli works with
Shelli Ryan is a Fractional GTM Leader for B2B technology and B2B services companies generating $20M to $3B in revenue, as well as foreign ITO and BPO providers seeking to sell services in America. Shelli is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. Her focus includes mid-market organizations across North America, Central America, South America, Western Europe, Central Europe, and the Asia-Pacific region. She collaborates with buyers including CMOs, CROs, growth agencies, and GTM operators in sectors such as IT outsourcing, IT offshoring, business process outsourcing, business process offshoring, customer experience technology, and AI.
The GTM problems Shelli solves
Shelli addresses core GTM breakdowns that limit scalable growth, including stalled pipeline performance despite strong service offerings and demand generation efforts that fail to convert into predictable revenue. She helps organizations resolve sales, marketing, and product misalignment around revenue ownership, update legacy GTM strategies to match current market conditions, and integrate AI and data into decision-making. Operating across marketing, sales, and customer success rather than within a single functional silo, Shelli applies the GTM OS to align teams around unified revenue goals. Her work spans positioning, brand identity development, revenue leak remediation, GTM roadmap creation, and AI integration strategy.
Track record
Shelli brings 30 years of experience leading over 120 GTM initiatives across 69 countries. Through Ad Hoc, a 29-year-old global on-demand talent and growth advisory firm, she provides fractional executive support and embeds experts to execute GTM transformations for clients in SaaS, fintech, healthtech, and AI.
In Shelli's words
Leading over 120 GTMs and counting in 69 countries for the last 30 years, Shelli Ryan is a trusted & certified GTM Expert supplying on-demand talent for the Global Mid-Market B2B Tech Sector.
Why hire Shelli instead of a traditional fractional executive?
Shelli is a GTM OS Certified fractional GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Shelli works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Shelli operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.