Stacy Sutton
Fractional CMO & GTM Leader
Who Stacy works with
Stacy Sutton is a Fractional CMO for U.S.-based lower middle-market B2B companies generating $5M to $50M in revenue across business and professional services, manufacturing and industrial services, and technology and SaaS. Stacy is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with privately held companies where growth has plateaued, sales rely on founder relationships or referrals, and revenue concentration risk exists. Her clients typically lack a formal ICP or GTM roadmap, operate with reactive marketing managed by junior staff or external vendors, and face pressure to professionalize ahead of leadership transitions or succession.
The GTM problems Stacy solves
Stacy addresses commercial challenges including unpredictable revenue, stalled growth, undefined ICPs, and a lack of clear differentiation or customer value narrative. She helps organizations move away from reactive marketing and unaligned sales teams by introducing operational discipline and clear GTM investment priorities. Working across marketing, sales, and customer success, Stacy uses the GTM Operating System (GTM OS) to align teams around a unified GTM strategy. Engagements take the form of an ongoing embedded Fractional CMO role or a short-term Positioning Sprint that delivers customer discovery, ICP definition, buyer personas, and updated positioning documents.
Track record
Stacy brings prior experience from multiple growth perspectives. She built and ran a digital marketing agency for nearly 15 years before selling it. She also served as the founding CMO at a venture studio, where she sat on the investment committee, and led growth at a private equity firm. Her background includes extensive work in private equity, venture studios, valuation narrative development, and investment committee operations, focusing on building durable growth that holds up under diligence.
In Stacy's words
I help B2B companies that have hit a growth plateau, either as an ongoing Fractional CMO or through a Positioning Sprint when the story needs fixing first. I bring an investor's view of what drives long-term value and an operator's sense of what it takes to execute.
Why hire Stacy instead of a traditional fractional CMO?
Stacy is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Stacy works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Stacy operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.