Sue Foley
Fractional CMO & GTM Leader
Who Sue works with
Sue Foley is a Fractional CMO for B2B startups, SaaS businesses, and service companies scaling from problem-market fit to category leadership. Sue is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She works with high-growth teams and companies including Introzy, Op Central, Smokeball, and MYOB.
The GTM problems Sue solves
Sue addresses complex growth challenges, unclear positioning, and misaligned revenue teams that fail to execute as one. She turns messaging and positioning into clear playbooks, builds repeatable GTM engines for product launch, growth, and expansion, and modernizes marketing functions to hit aggressive targets. Rather than working in a single marketing silo, Sue uses the GTM OS to align cross-functional marketing, sales, and customer success teams so they speak the same language and execute together.
Track record
Sue brings over 20 years of experience in high-growth environments as a growth architect, brand builder, and strategic storyteller. As the founder of MarketCraft GTM, she has guided service companies and scaled SaaS businesses, working directly with brands such as Introzy, Op Central, Smokeball, and MYOB.
In Sue's words
MarketCraft GTM helps B2B teams align strategy, messaging, and execution. Led by a GTM O.S. Certified Partner, we turn complex challenges into clear playbooks that drive growth—fast.
Why hire Sue instead of a traditional fractional CMO?
Sue is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Sue works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Sue operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.