Susanna Parry-Hoey
Fractional CMO & GTM Leader
Who Susanna works with
Susanna Parry-Hoey is a Fractional CMO for growth-stage, PE-backed, enterprise, and established $5M to $250M—and up to $150M to $2B—B2B IT services, SaaS, and AI companies. Susanna is GTM OS Certified, trained in GTM Partners' proven GTM expertise, frameworks, and systems. She serves US, multi-regional, and global organizations across cloud, security, consulting services, vertical SaaS, and AI infrastructure. Her clients are often post-scale, pre-M&A, or mid-transformation, including mature businesses entering new markets, launching products, or addressing margin erosion where founder-, sales-, or partner-led growth no longer scales.
The GTM problems Susanna solves
Susanna addresses critical GTM problems such as natural market saturation, expansion complexity, underrealized company valuation ahead of an exit, and situations where a business has outgrown its current GTM strategy. Rather than addressing functions in isolation, Susanna works across brand, product, marketing, sales, customer success, and partners to realign execution. Using the GTM Operating System (GTM OS), she delivers GTM scanning workshops, 90-day growth resets, and functional deep dives to resolve friction. She also develops rebrand business cases, ROI logic, brand strategy, messaging, and activation plans across all commercial touchpoints.
Track record
Susanna has worked with companies including SoftwareOne, Candescent (formerly NCR Voyix), Diligent, Presidio, Cognizant, Deloitte, Accenture, PwC (formerly Strategy&/Booz), Microsoft, AWS, and Google. Operating through Recurve GTM, she delivers GTM advisory and fractional CMO services that drive measurable outcomes in 90 days, reaccelerate pipelines, and help established IT services, B2B SaaS, and AI-driven companies reclaim profitable double-digit growth.
In Susanna's words
Recurve GTM helps established IT Services, B2B SaaS, and AI-driven companies reclaim profitable double-digit growth.
Why hire Susanna instead of a traditional fractional CMO?
Susanna is a GTM OS Certified fractional CMO & GTM leader, trained in GTM Partners’ proven GTM expertise, frameworks, and systems. Instead of filling one seat in one department, Susanna works across marketing, sales and customer success, aligns your GTM across the organization, and guides the executive team from diagnosis to execution on the GTM Operating System™.
Capital is no longer cheap. You get senior GTM leadership and a proven operating system without the full-time executive price tag.
You hire the result, not the role.
More than certification
As a GTM OS Partner, Susanna operates inside a franchise-style model with ongoing access to:
- GTMee AI — trained on the full body of GTM Partners IP.
- Coaches & masterminds — peer-led sessions with the GTM Partners expert community.
- Direct access to Sangram & Bryan — the founders of GTM Partners and creators of the GTM OS™.
- Specialist network — they can pull in other certified experts to solve your specific challenge.
- Frameworks, templates & tools — proven playbooks that guide you and your team toward the outcomes you’re after.
Partners pay a monthly or annual license to stay active. They're invested — and they stay sharp.
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GTM Partners doesn't charge buyers or take a cut of engagements. Partners pay GTM Partners for certification, training and tooling. Profile summaries are compiled from each partner's marketplace listing and ideal-client profile.